Being a parent is a true calling, but then again… so is being an entrepreneur. When you think about it the two enterprises offer very similar gratifications. You get to see both grow and flower under your nurturing guidance, and you feel a pride that you never thought possible when they succeed. And you endure heartbreak beyond measure when they fail. You worry about them whenever you’re not with them and they’re never far from your thoughts. Unfortunately… any one of these worthy pursuits is a full time job. But who says that a woman can’t have both in the crazy, busy and topsy turvy world that is 21st century business. Finding the balance that will allow you to manage your dual identity as a Mom and an entrepreneur (a Momtrepreneur if you will) is tricky… but possible!
Trust your team
It takes a giant leap of faith to leave your baby in the care of someone else… Whether the “baby” in question is your child or your business. If you’re to give both the attention that they need and deserve, you need to be able to trust your team. When recruiting employees, you should be looking for a history not only of reliability but ingenuity and invention. You need to know that they’ll be able to handle your business as you would in your absence without being afraid to find ways to make your operations and processes more efficient. This will give you the peace of mind to attend doctor’s appointments, parents’ evenings and school plays without your business occupying your thoughts.
Outsource where you can
Moms are among the best multi-taskers in the universe, but knowing one’s limitations is also a strength. There are many areas of your business that might be better left to outsourced third parties than stretching your resources to incorporate them. From digital marketing to HR services there’s a strong argument for leaving certain facets of your business in someone else’s hands. This will leave you free to concentrate on what you’re best at.
Build opportunities to work remotely
There may be times when you just can’t make it into the office. Perhaps your child is sick or they’re out of school and your home finances are not conducive to expensive childcare. In these circumstances it’s a good idea to establish a home base where you’ll be able to attend to your duties both as a CEO and a matriarch with aplomb. That said…
Establish a clear divide between work and family at home
An important caveat when working from home is to establish a clear delineation between your work and familial commitments. This applies not only to your time but your physical space. Your home should have a clearly defined workspace that’s for work and only work. You don’t want to handle an important conference call with a key client while changing a diaper. Establish a clear timetable of parental and business duties and try to be as ruthless as you can in ensuring that they don’t converge (without, of course, neglecting your child).
Nobody said it was easy, but if it was… everyone would be doing it!
(This is a sponsored post)