Smoothly Does It: Streamlining Your Business For Better Results

Whether you run a large or a small business, it’s possible that you may be wasting time, money, and resources on unnecessary processes, elements, and expenses. Often, streamlining the way you work enables you to achieve better results, but how do you go about identifying potential flaws and what kinds of changes should you be making? If you’re looking to lower running costs, improve efficiency and productivity, and increase sales, this guide should come in handy.

Every business is different, and there is no universal solution that will benefit every company out there. However, there are some common issues that tend to crop up on a regular basis. Here are some areas to consider working on if you feel that your business could perform better.


Finances and accounting

How do you manage your business finances? Do you have an accounts team or an individual in charge of handling payments and wages? Do you work with an external agency that offers accounting solutions? Or are you in charge of the books? If you have a dedicated team or you work with an accountant or an accountancy firm, it may be worth seeking advice about more cost-effective ways of working, as well as letting experts manage your accounts. Many firms offer consulting services, which are designed to reduce spending and increase efficiency without impacting the quality of the service you provide. If you’re running the accounts, analyze your own performance. Are you up to the job? Or are you trying to be a jack of all trades in an attempt to save cash? It can be difficult to afford expert help when you’re a small business owner, but it’s crucial to have a firm grip on your finances. If you don’t have the funds available to hire individuals with accounting skills, you might benefit from outsourcing. This way, you can be sure that your books are in safe hands without committing to long-term wages.

If your business is well-established, but you haven’t always been the most organized when it comes to bookkeeping, conducting an audit is a good idea. You can see exactly where you are and work out ways to manage your finances more effectively. Make use of modern programs and software, keep a record of every payment you make and receive, and check all your balances on a regular basis. Planning ahead is vital, as it helps you to regulate cash flow, and spot potential bumps in the road long before you hit them. If you feel that there is room for improvement, start taking steps now. Look for a firm or an individual to work with, be more organized when processing financial information, and analyze the way you work.


Hiring, recruitment, and outsourcing

As a business owner, one of the most important things to get right is your staffing structure. If you’ve got too many people on the books, you’re going to waste money. If you haven’t got enough, you may not be able to deliver on the promises you make to your customers. Today, there’s a range of options out there when it comes to recruitment. Not every business has an in-house team of employees that takes care of every task. It’s increasingly common to hire temporary staff members, freelancers, and interns, and to explore options such as outsourcing and remote working. Every business has unique needs, and you should implement a system that suits your company. If you have a store or a restaurant, for example, your setup may be very different to a sales business. Think about your current situation, and analyze whether it’s working for you. Have you got the numbers right in terms of staffing levels and wage bills? Do you have access to all the skills or services you need? If things aren’t perfect, there are changes you can make.

If you have a seasonal business, and you find that you’re overstaffed one month and understaffed the next, it’s wise to consider flexible options, such as hiring freelance workers and offering short-term contracts. By doing this, you can ensure you’re ready and raring to go during peak periods without adding to your wage bill in the long-term. If your team doesn’t have all the skills you need, you don’t have to set about placing adverts and recruiting new members of staff. You may find that outsourcing offers a more cost-effective solution, especially if you tend to take on short-term projects rather than contracts that run for years. Another option that could be mutually beneficial for employers and employees is investing in training. Think about the type of work you do, have a good look at your employment register, and evaluate the systems you currently have in place. Identify issues, and find solutions. If you can streamline your staffing structure, this should improve performance at the same time as reducing costs.



If you’re not an expert in marketing, you may assume that the more methods you use, the more successful your campaign will be. The truth is that it’s rare for the scattergun approach to yield results. A focused, targeted campaign is a much better option. If you’re currently throwing your hat into the ring using every technique under the sun, now is the time to narrow down the range of methods you use to take aim at the people who matter most. If you’re running a trendy bar you expect to be packed out with people dancing and drinking cocktails on a Saturday night, you’re going to be targeting a different audience to a travel agency specializing in tours for over 50’s. Think about your demographic, and work out the best ways to communicate and interact with potential customers. Sending out emails and posting on social media is a lot more likely to turn heads among younger people than posting leaflets through the mail, for example.

If you have a strategy in place, analysis is essential. Use data tracking and monitoring tools to see how different techniques are performing. You may find that there are certain methods that attract a lot of attention, and others that have limited impact. Focus on the avenues that bring you revenue. There’s no point in spending money on marketing methods that don’t connect with the intended audience. Every marketing campaign should be based on information gathered through market research. If you conduct a survey, and people tell you that they’d like to be contacted via email, or that they check their Facebook account several times a day, this gives you a valuable insight into the communication channels that would prove most effective. Once you’re up and running, use analytics and feedback to see which kinds of posts, email subjects, and promotions are most popular.




Technology has revolutionized the world of business, and many companies use it to their advantage on a daily basis. While investing in tech can benefit businesses immeasurably, it’s essential to ensure that you make the right decisions for your firm. If you have a cafe, you don’t need an office kitted out with all the latest gadgetry. Look for technology that will save you time and money and set you apart from the crowd. If you can’t afford to buy the latest equipment or machinery, look at options like hiring. If you’re behind the times, and you’re still using dated systems, it may be worth conducting a technology audit to see how making changes could impact your business. You might find that by spending money on renting or buying equipment, you actually save a huge amount in the long-run. There’s also a good chance that you’ll be able to improve the service you provide. Consider the impact of using technology and software that enables the members of your team to communicate between offices, for example. You can organize a meeting between several individuals without anyone having to move a muscle, and you’ll save a fortune on travel, accommodation, and additional expenses.


Are you spending time or money on unnecessary processes, are your books in disarray or do you have too many members of staff? Is your marketing strategy all over the place, or are you thinking about updating your technology? There are several ways you can improve the way you work to save time, effort, and money in business. Every company is different, and the changes you implement may be very different to those introduced by another business. Focus on what’s going on in your firm, and look for ways to streamline the way you function on a daily basis. Ensure you have a firm handle on your finances, analyze your staffing structure, think about your marketing strategy and take a look at the kind of technology and equipment you have available to you. Monitor your performance, and keep an eye out for potential issues or shortfalls. If you’re generating leads online, but you’re not converting them, for example, your website may not be up to scratch, or there may be a problem with your pricing policy. Consider seeking expert help if there are gaps or flaws, and aim for continual improvement.

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