Sure, you’d probably prefer it if your business could be professional and not just appear like it, but no matter how much effort you put into it, your clients may still get a different impression. This is especially true for businesses that choose to operate without an office or flashy office supplies, in general; while the main goal is to save money, it’s far too easy to lose credibility this way.
Luckily, there are a few ways to ensure that your startup is able to give the right kind of impression, with or without an office. Here is a handful of ways to make it appear just a bit more credible so that you can focus on more important things: treating your customers right and doing an outstanding job.
First: Keep it neat
While every business with a website should try to keep it as orderly and neat as possible, the same goes for those with an office. Just like it is when you step into the home of someone for the first time, the first impression tends to last – and you need to make sure that it’s the right kind.
Start by tidying everything up, get rid of all of those cables by using these elevated floors from computer floor pros, and focus on making it look a bit minimalistic. That way, you can let the few pieces you have around there really shine instead.
Next: Make it comfortable
A successful business with an office isn’t afraid to put some money into its furniture. This is certainly not easy if you don’t really have that much money, though, and many businesses before you have struggled with the same kind of issues; you want to look professional but don’t necessarily have the funds to do so.
Just try to find a supplier of furniture that won’t cost too much, that all, and keep it simple. You don’t have to go all out, at least not to begin with, and should treat yourself to just a few pieces in the beginning.
Invite a few plants in, for example, treat the office to a comfortable couple of chairs for your clients as they wait, and invest in decent coffee. It doesn’t have to cost too much but the impression will still be a lot better. Have a look at this site if you’d like to learn more about the most popular office plants, by the way; they look great and will keep the air clean for you too.
Improve your website
Since you don’t have a storefront to work with, it’s a good idea to make sure that your business website looks as professional as possible.
You might want to hire someone for this, though, as web design can be quite a task; the most important aspects involves improving the navigation, making sure that it’s not cluttered, and that it is available to view on all devices.
Put some thought and effort into the web design of your business, first of all, and you might notice a proper spur in visitors. Maybe they even hang around for a bit longer – or maybe they get in touch with you right away since the site is so easy to navigate. Either way, it’s good for business and far better than having a mediocre website.
Besides, making your main site look proper won’t really cost you that much either, and the results will certainly bring in a bit more revenue, in the end.
Improve your social media game
Remember that your social media efforts are a part of the impression people get of your business, though, and you need to focus extra on this while your business is still young. That way, you’ll be able to build a proper group of followers and perhaps even make a few other contacts that are able to spread your message far and wide.
The social media profiles should be used for answering all of their questions, promoting new products and services, as well as attending to the problems they have with your business.
When your customers see that you’re actively trying to help and that you’re able to answer even the rudest query with a smile, they will definitely notice how professional you are – and your business will, of course, prosper. That kind of stuff builds credibility for your business and you’ll be able to enjoy a steady stream of traffic to your website.