There are many things you can do that’ll push your company in the right direction, but if there’s no trust at the heart of your relationship with your customers, then there’ll only be so far that you’re able to go. In an age of competition, and when many customers have experienced being burned in one way or another by a corporation, this aspect of your relationship has to take precedence. Below, we take a look at a few useful tips that’ll push your trustworthiness in the right direction.
You can fool some of the people some of the time, but you can’t fool all of them all of the time. If you’re going to promote products or services, then you need to be genuine; your interest has to extend beyond the financial benefits of your company. Your customers will find you out, one way or another; people trust companies that convey confidence and clearly know what they’re talking about. If you’re going to style yourself as one type of company (say, one that cares about the environment), then ensure it’s really part of your essence, and you’re not just pretending in order to win customers.
Trust in any relationship is dependent on being there for the person when it’s needed. As such, one of the best ways to build the trust side of your customer relationship is to ensure that they’re always able to get the information they need, when they need it. It looks questionable if your website is continually offline, for instance. Make sure that doesn’t happen by working with a company such as Online Computers and Communications; they’ll ensure that you don’t face any downtime. On your website, you’ll also want to list as many ways as possible to get in touch with you, including your phone number, address, and social media channels.
No Hidden Fees
It’s hard to trust anyone that tells you one thing, but then later turns out to act in a different way. When it comes to companies, this takes the form of hidden fees. A customer might be eager to work with you, and think they know how they’re going to be, but then you change the game. It might be tempting to add on additional fees during the payment process, but it’ll go against you in the long run.
It’s easy to trust someone when everything is going well. It’s when things aren’t going quite as well where you really find out a person’s worth; or in this case, a company’s worth. If you have a customer that tells you they’re experiencing problems, then you’ll have to work hard to resolve the issue if you’re going to keep them on your side.
Asking for Feedback
Finally, you can build trust by asking for feedback from your customers. Everyone likes to be listened to, and by soliciting their views, you’ll be showing that you trust and value their opinion. Trust is a two-way street — you have to give it in order to receive it.