Common Technology Mistakes Small Businesses Make

Running a small business can be tough. You have to watch out for your competition and stay relevant in today’s ever-changing economy. Technology is increasingly becoming more and more a part of business operations. You may have to swiftly incorporate new technologies. You are inundated with the task of running your small business, eliminating any extra time it may take researching these new technologies and how to properly implement them. Because of this, your small business is prone to making some technological errors. Here are some common mistakes that your small business can avoid.

Insufficient Digital Security

This is a major mistake that can cost you a lot in the long term. Not having sufficient digital security puts your small business at risk for hackers and cybercriminals that can steal sensitive information and potentially hold it for ransom. Not only can this cost you money, but it can also cost your business its reputation among customers, clients and company partners. Luckily there is a way to remedy this. By using IT consulting for small businesses, you can better protect your company and its sensitive information.

Using Technology That Is Outdated

Using outdated technology is a surefire way to reduce productivity and welcome costly IT issues. It is important for your small business to stay up to date on the latest hardware technology as it will help reduce costs in the long run. Keeping a PC longer than its normal lifecycle of three to four years could result in you spending more on repairs and IT support than on a new system.

Not Backing Up Data

Backing up data is a major key. Many companies store their data electronically, which is fine, but what happens when that also becomes compromised and lost? This is why having a physical hard drive or cloud-based back up of files is so important. You can do it manually or you can implement a backup program that backs up your files automatically.

Not Utilizing Social Media

Social media has become an integral part of a lot of people’s lives, including those of your customers, clients and company partners. Stop avoiding it. Use social media. It is the best place for marketing strategies and brand exposure. It is also an excellent place to connect with your customers and clients on a personal level. They see your company as less as a brick-and-mortar place and more as a company run by people.

Inadequate Basic Technology Training

It’s estimated that office staff understands less than 20 percent of the available features in the software application they use, according to Tech Republic. Your employees do not have to be tech whizzes, but having sufficient technology training can prevent your small business from falling prey to cyber-attacks. It could also be very costly to constantly call on your IT support for simple technology problems. Your employees knowing more about the things their software can do can improve productivity and is more cost-effective in the long-run.

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