Four Essential Considerations Before You Launch Your New Website

If you’re about to launch your own small business, getting your website right is key. Not only must your company’s website convey your “why?” to the world, but you want your site visitors to take action on a first visit. A solid marketing strategy will only get you so far: once you’ve invested money to get your customers to your website through PPC, how do you get them to stick around? Here are some great hacks to help you ensure your website makes the maximum impact.

Remember the Five-Second Rule

How long would you guess that you have to catch a site visitor’s attention? The answer is less than five seconds! Within five seconds, a new site visitor decides to either click away or hang around for a little longer and check out what you have to offer. That means your website needs to either interest your audience, or impress them, or simply grab their attention before the five-second clock runs down.

 

Harness Creativity

But how do you make the most of the five-second rule? Like many of the big questions in business, the answer is: be creative. Your business home page should offer your audience something amazing. Whether it’s an amazingly succinct and original line of copy, an image that takes your breath away, or incredible web design that pleases the eye, it’s a good idea to lead with something that gets the tone of your business across and makes a strong first impression.

Remember, you don’t have to start selling your product from the word “go”. Rather, use the first five seconds to convince your audience that there is more to see and engage with. While you may feel confident building a website yourself, you’re more likely to hit the mark with the help of a well-regarded web design company.

Your Blog Must Do Double-Duty

For maximum impact and conversion potential, every aspect of your website should do two things at once. For example, your blog content should both help you with your search engine optimisation and also engage your audience. So if you hire a content writer who is skilled at SEO but can’t connect with your audience, you will be losing out on the enormous potential for brand reputation building. Aim for copy and blog content that simultaneously brings you to the top of the pile SEO-wise, and positions your business as a source of credible, informative content about the issues your customer-base cares about.

 

Get Optimised for Mobile

Just as a blog that does not engage your audience is a wasted opportunity, you’re missing a trick if your website layout looks lovely on desktop but is hardly comprehensible on mobile. These days a significant proportion of all web activity is done via mobile, whether by phone, tablet or even Apple watch. Any web designer worth their salt will be able to guarantee a slick mobile format.

Whether you’re just about to launch, or you’ve been running for a while but feel you need a reboot, nailing your business’s website is an essential step towards the success of your startup. These tips will help you avoid the worst pitfalls and create a website that dazzles and converts.

 

Employee Behaviors That Could Be Bad For Your Business

In theory, your employees should be good for your business.

Providing you have taken care during the hiring process, the people you employ should help you achieve your various business goals.

However…

If your employees are guilty of any of the following, your business might not prosper at all. Take a look, and then follow our suggestions to protect your business from harm.
#1: Bad mouthing you to others

Your employees should be your greatest ambassadors, using word-of-mouth to promote your business. However, if you have done anything to upset your employees, then the words coming out of their mouths might be less than pleasant when they are talking about you to others. By this, we are also referring to the comments they might post on social media and business review sites. Your reputation will take a nose-dive, and consequently, so will that of your business.

Tip: Allow for employee feedback so they will be more inclined to speak to you about any grievances they might have with you. You can do this by operating an open-door policy and providing feedback forms on a regular basis. You should also find ways to show your employees that you care for them, as this way, the only words they will be using about you should be positive rather than negative.

 

#2: Leaking sensitive information

For starters, your gossiping employees might give away sensitive information when talking about your business to others. They might vent their frustrations about one of your customers, for example, or they might leak information that should only be kept in-house. Secondly, your employees might leak information through a data breach. If they regularly use work devices containing customer and company data outside of the workplace, disaster might strike should they fall prey to a hacking attempt, or should they accidentally lose their devices on their daily commute.

Tip: Policies need to be put in place that forbid your employees talking about sensitive areas of your business to others. You might consider training your employees on this matter too, with reminders on why their loose tongues might be bad for your business. When it comes to the information stored on your employees’ devices, you might want to give them cybersecurity training to encourage safe and responsible behavior. You should also assess the devices they use, and increase their security capabilities with firewalls, antivirus software, and encryption tools along the lines of these FirstNet VPN solutions.

 

#3: Showing poor productivity

You’re wasting money on employees who underperform on a regular basis, and you won’t meet your important deadlines either. As an employer, you need to get to the bottom of why productivity levels are low, as while it could be because you have lazy employees to contend with, there might also be specific reasons that pertain to your business.

Tip: There are all kinds of reasons for poor productivity, and you can read about some of them in the linked article. Consider which, if any, are relevant to your business, and then take the necessary steps to boost the performance of your employees. And as we have already suggested, you should allow for employee feedback. If there are any pressing issues that are affecting their performance at work, they will have the opportunity to tell you about them at an early stage. You can then take the necessary next steps to support them at work.

 

Finally

Your employees should be your greatest asset, but they might also be the people who bring down your business if the listed behaviors are true of them. Follow our suggestions then, and take the necessary steps to protect your business from the risk of harm.

 

How Can The Use Of PPC Benefit Your Growing Home Business?

Pay-per-click (PPC) is an advertising model that sees the platforms which host adverts on behalf of businesses, receive a payment every time the company’s advert is clicked. The purpose of running a targeted PPC campaign, is to bring traffic directly to your website, and to see your business rise up the search engines like Google. PPC has the power to turbo boost your marketing efforts, and produce real, tangible Returns on Investment (ROI).

Sometimes referred to as ‘paid search advertising’, PPC marketing is a form of online advertising where sponsored links are placed on search engine results pages (SERP), websites and blogs. If you run a home business, PPC presents a great opportunity to have your website featured on SERPs any time that a potential customer types in a keyword or phrase relating to your line of business, or sector.

PPC can help you achieve many of your business and marketing aims including brand exposure, an increase in traffic coming through to your site, and, ultimately, an increase in sales.

The following are just a few ways you could use the PPC model to grow your business;

A Cost Effective Form of Advertising

PPC campaigns, when they are well-designed and well-run, are a very cost effective form of advertising when compared to more traditional forms. PPC is designed to match adverts with potential customers who have already shown an interest in the type of product or service you offer. You are therefore more likely to convert leads into sales with this kind of targeted advertising.

PPC Offers Quick Results

Organic search traffic methods of promoting a business can take a very long time to yield results. When you use a reputable firm to design your PPC campaign, for example, Richmond PPC, you can run a targeted advertising campaign that will deliver you conversions within a few minutes. Now that’s a result.

PPC Complements Your Other Marketing Strategies

When you use a tool such as Google AdWords to design your PPC campaign, you can bring visitors to the content you have produced as part of your overall marketing campaign and so the two elements work very well together.  This can, therefore, see you gain a greater ROI on your content marketing.

PPC Checks For The Best Keyword for Enhanced Performance

With PPC, you can test different high-ranking keywords to see which are the most successful for your business. Google AdWords provides precise and accurate data on the performance of each ad and keyword. With Google AdWords’ ranking of keywords and phrases, you will gain valuable insights into the effectiveness of each high-ranking keyword and you can use that information to the advantage of your business.

Designed for Targeted, Local Business Searches

One of the most attractive benefits of PPC is that it is designed to be targeted. It is, therefore, highly effective at matching those searching for a local business, with local businesses. Individuals searching for products and services in your area will be shown your ads above others. Statistics on PPC campaigns show that more than 75% of local people will likely visit stores they find in search results. If people don’t see your ads, they will probably click on your competitor’s ads and that means you will lose potential customers. PPC is the most efficient, targeted marketing tool for any local business to boost sales within the shortest period of time.

PPC is Budget-Friendly

PPC is budget-friendly, making it one of the main reasons small and medium sized businesses can benefit from its implementation. With PPC, there are no budget-restrictions; you have the power to choose how much you want to pay per click and how much you want to spend on your ad campaign in total. Everything in the PPC campaign is measurable. Therefore, you can decide whether to scale up or reign in your ad campaign, based on the results you are getting.

Conclusion

PPC is an excellent method for boosting your marketing strategies, especially when compared to more traditional methods. You can run a campaign for a couple of weeks and measure the results before committing any more of your budget to it, and compare it with other campaigns you are running. The ad campaign with the highest click-through rate (CTC) has likely attracted the most potential customers, and you can make marketing and budgetary decisions based on your metrics. PPC also comes with indispensable tools that will help you test and run your ad campaigns efficiently. With its reporting system, PPC helps you create a marketing strategy that will yield positive results based on the analysis you can conduct on the effectiveness of your ad campaigns. Which makes it an unbeatable marketing tool for anyone running a home or small business with limited budgets and a need to find quick and easy ways to bring traffic into your site.