Social Media Influencers: Behrman Communications

When I started my mobile spa business this year I had to learn how to navigate the field of marketing. I have had network marketing businesses in the past, but this was different people have heard of so many of the network marketing companies and know immediately what the products are about when you say the company name. with my spa business I created the name and no one knew what it was. So I had to learn how to market and let people know I was offering my skincare and waxing services in a unique and different way.

As I started researching marketing I kept seeing the term social media influence and wasn’t sure exactly what it was, but I felt confident that it would benefit me and my business. So I looked it up and learned that Social Media Influence is a marketing term that describes an individual’s ability to affect other people’s thinking in a social online community. The more influence a person has, the more appeal that individual has to companies or other individuals who want to promote an idea or sell a product. Once I realized that is what it was I was on-board. Yes, I need this, as do so many other companies with an online presence. And let’s be honest, these days if you don;t have an online presence your business will founder. The days of the yellow pages are gone. Everyone looks things up online and in many cases their decision on whether or not to eat at a restaurant or utilize a specific company is based on the reviews of that business. So businesses need a positive and wide social media presence.

Enter Behrman Communications. Started by Nancy Behrman, Behrman Communications is a company that  realizes that “An effective communications plan must also harness the infinite power of the internet – this is how news and product information is reaching almost three-fourths of adult Americans today. With Behrman Communications’ extensive relationships with influential online editors and bloggers augmenting our widely-ranging traditional media connections in concert with in-house social media experts, we are able to give our brands a true, multidimensional presence.” This is the way to do business in 2018 and beyond, and Behrman Communications realizes that. They are a company that can help move businesses forward with a social media marketing strategy with a local, national and global presence.

In fact, according to an article on Forbes, 72% of millennials claimed they made purchases based on reviews on Instagram. Recognizing this, and using the experience she gained from her years in the public relations industry and building brands, Nancy Behrman and her team have successfully altered the public relations industry and utilized social media influencing to turn small ideas into multi-million dollar businesses with global recognition.

So if you have a business and you need help with social media influence and want to build your brand, you should check out Behrman Communications. Their Facebook and Instagram pages have beautiful pictures and lots of great information about brands. You can see their work and the quality that goes into each campaign they do.

 

Mornings Matter: How To Get The Most From Yours

Did you know that mornings are likely to be the most productive part of your day? More people are beginning to realize that getting up earlier means they can get more done, (or at least start their day on the right track), than if they get up at the last minute or snooze the alarm clock every five minutes. Your brain is more alert first thing, which could mean that if you have a business or work freelance, it is the ideal time to work. But, making more of your morning matters, and I thought I would share with you how you can make the most of yours.

 

Getting up earlier

One of the first ways you can take advantage of your day is by getting up earlier. In the morning, you will find that you are more alert, so getting up earlier means that you can really tackle that “to do” list straight away. More time in a morning could help you ensure you eat better first thing, get some exercise in, or simply just get some work done before the hecticness of the day takes over.

Stretching

Stretching is an excellent way for you to really take on how you feel in the day and start things the right way. When you first wake up, your body may feel stiff and achy, and this can really set you up in a negative way if you don’t take action. Simple stretches slowly wake up the muscles in your body and allows the oxygen and blood to flow easily once more. Doing this will help you to get up when you wake up as well, instead of snoozing the alarm and turning over continuously.

Starting the day the right way

Sometimes you just need to start your day the right way ,and what better way to do it than with the food and drink that you fuel your body with. First things first, many people love a morning coffee, so if this is you, why not treat yourself to something indulgent and authentic like Guatemala coffee. We are also aware that breakfast should be your biggest meal of the day as you have more time to digest the food properly in your body. Eating a hearty and healthy breakfast will give you the fuel and energy you need to take on the day in style.

Exercise

We are all aware that we should be doing more exercise and be more active, but yet the big excuse is there is no time or that you just don’t feel like it at the end of the day. So why not use your morning instead? Getting up even ten minutes earlier for a bit of activity each day could do you the world of good? You are far more energetic first thing, and more likely to do it.

Going to bed earlier

Finally, having a more productive morning might mean getting up a little earlier to do it. So perhaps an earlier night should be on the cards to ensure you get enough sleep? We can often stay up too late in an evening and this can play havoc with our mindset first thing. Heading to bed even thirty minutes earlier than usual could give you that relaxation time you need for a full and complete nights sleep.

I hope these tips help you to get more from your morning.

How To Make Your Small Business Seem Bigger than It Is

When you run a business, your main goal will be to become successful. You’ll want to do everything you can to handle big clients and you will also want to take things to that next level with you incoming payments as well. The problem is that you are not going to get any big clients if they don’t believe that you have the resources to handle their needs, and even if you do have everything, it’s important that you look the part as well or you can’t hope to get anywhere.

 

Invest in a Good Website Developer

 

Your website is quite possibly one of the first things that your clients see. When they look at your website, they will essentially be weighing up whether or not your company is worth their time and money. If you don’t have a great website then you are going to be essentially shooting yourself in the foot, by turning away good business when this could have been completely avoided. You may think that as a small business, you don’t have the time or the budget to invest in a good website designer, but in reality you need to prioritise this over everything else. Your website needs to make you look impressive, while also setting the foundation for the future of your brand.

 

Social Media is Essential

 

Social media is ideal for offering discounts and deals. You need to keep your brand consistent if you want to make the most out of what it has to offer, and if you are able to do this then your customers will trust in you a lot more. When you have a consistent brand, everything else will fall into place and this is a brilliant way for you to take your company to that very next level.

 

Get a PO Box

 

If your company is solely online then you will understand how annoying it is to get asked to enter your own personal address every time you have to sign up for something. Customers don’t want to see where your personal house is and they don’t want to show them either, so a PO box is well worth the investment. If you want to get this done then look into a private online PO box and this is the best way to keep the cost down while also boosting your own company image.

 

Be Efficient

 

When you run an e-commerce store you will know how stressful it can be to get all of the products you need, shipped out on time. If you want to appear like you have everything under control while also looking like your company can sustain itself, you need to be efficient in your shipping process. If someone receives their item in 5 days’ time, this is a rather long wait and it makes it look as though you are behind on orders, even if you’re not. Aim for 24-72 hour delivery on all products, and run your shipping process like you do your business. Everything needs to be efficient, so it looks like you can handle your own business load and then some.