When You Google Your Business, What Do You See?

Before trusting a company, many consumers like to do their online research. This often involves searching the company on Google and seeing what results come up. For this reason, it can be important to Google yourself now and again – it could give you an idea of how people initially perceive your business. This could allow you to improve you online image and offer better first impressions to customers.

Below are just a few of the questions to ask yourself when analysing your Google results and what you can do to improve them.

Where do you rank?

When searching your company name, your company website should ideally rank at the top. This may not be the case if your company name is a popular or generic word, but if you’ve got a unique brand name it should ideally rank highly on the first page. High rankings will make your company look more important and reputable and will encourage more people to visit your website. You can improve your rankings via a strategy known as SEO – this involves using tactics such as incorporating keywords into your site, removing broken hyperlinks, encouraging inbound hyperlinks and improving the loading speed of your site. An SEO agency will have the resources and skills to help you with these tactics.  

Is your meta description engaging?

The meta description is the text found underneath your search listing. This can be just as important for generating clicks and for giving people a first impression of your company. The meta description is usually the first fragment of text found on your homepage, although you can change it without changing the text on your homepage by going into your site’s code and adding a meta tag. Ideally you want something descriptive and engaging that lures people in and builds trust in your company. This guide at Moz offers more information on adding meta tags. You can use the help of an SEO company if you don’t feel confident doing this yourself.

Are the listings all positive?

If you’re a fairly well-established company, there may be multiple results that come up related directly to your company. This could include social media pages, news articles that you’ve featured in and possibly blog posts that may mention your company. You should make sure that all these initial results are positive in tone. If a negative news story shows up, it could create a bad first impression.

With the help of a PR agency, you may be able to build up positive news coverage that may be enough to then outweigh any negative publicity. You’ll find PR companies catered to all niches such as this agency Elite Lawyer Management that caters to law firms. The right agency will have all the best media contacts and may be able to help secure coverage by finding the best angle.

Does your company have positive reviews?

The likes of Google now display reviews of companies. Listings for review sites like Yelp, Trip Advisor and TrustPilot may also show up in your search listings when searching your company. These reviews could have a significant impact on the way you are perceived and your online reputation as a whole.  You can encourage positive online reviews by asking every happy customer you work with to leave a review. Many customers will be more than willing to leave positive feedback. Never write your own reviews – not only is this dishonest, but it could get you in trouble if you’re found out. Almost all businesses receive negative reviews and there’s little you can do to once these are published. Most review platforms allow companies to respond to reviews – by publicly apologising, you may be able to improve your reputation somewhat. The best option however is to simply drown out these reviews by encouraging more positive reviews.

 

Losing Out On Sales? It Could Be Down To Your Health (Seriously!)

There are millions of people out there that are working with health issues every day of their lives. Naturally, you’re aware of how this impacts your performance at work. Health problems make it hard for you to be as attentive as you’d like, and they can mean you miss more days than the average person. However, did you ever stop and consider that your poor health might be causing a lack of sales? If your sales figures are down, and you’ve tried to figure out why, then this may be the reason. How? Well, let’s explain: 

 

Mishearing clients during calls or meetings

Several health concerns can mean you start to mishear what your clients are saying. The most common example of this is hearing loss. If you’re hard of hearing, then you might have to keep asking clients to repeat what they’re saying. Naturally, this is terrible for your sales success as it annoys the prospect, and they’re likely to put the phone down or decide not to purchase what you’re selling.

As a consequence, you need to solve this issue by seeing a hearing health professional. They can diagnose the cause of your hearing loss, which means you will most likely need hearing aids. Now, one of the many hearing aid benefits is that they restore your hearing – and can even enhance it. So, you’ll no longer be saying ‘pardon’ twenty times in one conversation, which stops your clients from getting annoyed and can help you make those sales. 

 

Showing up late for meetings

If you suffer from chronic and persistent health issues, then it can mess up your schedule. A prime example of this is IBS. An uncomfortable thing to suffer from, and a problem that may cause you to take bathroom trips at short notice. In turn, you can be late for important meetings with clients.  

The same goes for other health concerns that can delay you. Even being overweight may slow you down and make you late. This is awful for your reputation; will a prospect be likely to agree to a sale if you’re late for the meeting? It doesn’t look very good on your professionalism, so the chances are slim. 

 

Scaring potential clients with bad breath

Yep, your oral health can make you lose out on sales. Bad breath puts people off, so you can say goodbye to a lot of face-to-face sales as a result. Nobody wants to do business with an individual that can’t clean their teeth properly. It’s so off-putting when someone has bad breath! It sounds harsh, but you just want to run away. So, fix your oral health issues, and you can fix some of your sales problems!

See, it sounds ridiculous, but your health issues can be a factor in poor sales performances. It’s also something that stats and analytics can’t identify. This is why you should strongly consider your health if you can’t find any other reasons for a lack of sales. Sort out any issues, then see if it changes the situation and helps you make more sales. 

 

Reselling Business Essentials All Successful Merchants Need

There is some serious money to be made in reselling, but just like any other business, there are some things you will need to be successful. Fortunately, my post below outlines the most essential ones. Read on to find out what they are. 

At least one platform 

Before anything else, you need to have a platform in mind. A place where you can sell your stock. Of course, the critical choice here is whether you will do this online, or in real life with many merchants choosing just one or the other. 

 

However, it is well worth noting that you can maximize your profits by choosing to do both. With IRL selling being done in markets, car boots, or even with shelves dedicated to your product in a larger store. 

 

Supply of stock 

Next to succeed at reselling, you are going to need a steady supply of stock. Of course, you don’t want to come in because it can be a real pain to keep on top of, not to mention use up a lot of room in your home. However, you won’t want too little to come in either. After all, staying abreast of the trends, and being able to provide your customers with what they want is an essential aspect of success. With that in mind, starting off will a smaller number of one or two types of items, and then building up your stock from there is the best idea. 

 

Just be sure that you go for reliable when it comes to pipeline as well as just price on stock. Otherwise, you can end up taking orders that you cannot successfully fulfill, and that will not do your business any good at all. 

Ways to take payment 

Another vital issue that resellers need to be aware of is how they will take payments from customers. Of course, if you choose to use some of the more prominent platforms like Amazon or ebay, this will be decided for you. However, if you choose to make your own eCommerce site or sell in real life, you will want a way to take payments that goes beyond just cash. With that in mind, why not give this payment processing company a try as they can supply you with both a merchant sales account and a free card reader? Something that can significantly increase your ability to make sales. 

 

The best camera you can find 

Finally, if you are selling in any form other than directly in real life, you will absolutely need to invest in the best camera possible. After all, it is the images of your items that will convince customers to part with their hard-earned money. 

 

Of course, the camera you choose is only half the story, because you will also need sufficient lighting and the skills to use it. Luckily, you can get some helpful photo-taking tips online in places like Youtube, and tutorial sites like Udemy and Skillshare. Something that can help you to take your images to the next level and resell as many units as possible.