10 Ways To Make Your Business More Accessible

Attracting customers or clients is a key part of running a business, and the wider you open your doors – the more that can come through the door. Accessibility is important to your business to make sure that everyone is equal and treated the same. Your business can be a part of a more inclusive community, cementing your status as a business leader.

 

 

Want to make your business more accessible? Take a look at ten ways for how to get started.

1. Make your premises accessible

Whether you own a store an office or another type of business establishment, it’s important that you make it accessible for people of all disabilities so that both staff and members of the public can enter with ease. Wheelchair accessibility is a basic requirement that should be a must for your building, while other rails and automatic doors can also help people to get into your building.

2. Have clear signage

Not all buildings will have an accessible front entrance, especially older buildings, so having clear signage to alternative entrances can make a difference to visitors. Adding Braille can help those who are blind or are visually impaired to read signs and get around your building. Make sure that any information about access to your building is on your website and that all employees know what advice to offer.

3. Design accessible graphics

With graphic design being such a creative process, accessibility can be the furthest thing on your mind when you’re simply creating. However, when you consider how many people in the world suffer a disability, you’ll soon realize how important it is to create work that’s accessible to everyone. There are different ways to consider accessibility in visual projects that will help you produce work which can be enjoyed by a wider range of people.

4. Make sure your website caters for all

A user-friendly website can be a great asset to your business, but user-friendly doesn’t always mean ‘usable by all’. Web accessibility is very important for ensuring that everyone can access your website and get the information they need. Some of the things you can do to boost your website’s accessibility include:

 

  • Using alt tags to describe images so that they can be picked up by a screen reader
  • Put a period between letters of abbreviations or acronyms such as N.Y.P.D to ensure screen readers can pick them up and don’t try to read the word phonetically.
  • Describe what your links are instead of saying ‘click here’
  • Use accessible color combinations – Colorsafe is a fantastic tool that you can use to make this happen.
  • Make your copy easy to read and understand
  • Provide accessibility guidance on your website.

5. Make your website mobile-friendly

Mobile devices are now the most popular way for people to access the internet. Phones are also packed with different accessibility features to make it easier for those with disabilities to consume content. Mobile apps are an easy way to bring your content mobile, with special software available to check your app is compatible for those with access needs. A software testing service such as this can save you time and money and make sure you get accessibility right. If your company doesn’t have an app, make sure your website has been adapted for use on other devices.

6. Ask people about their needs

People who have disabilities have different needs – not everyone’s the same. To make sure you’re offering the best service possible, you should ask all of your customers or clients whether or not they have any requirements to be able to enjoy your service. Show an interest and treat everyone the same – and if your staff need any support in learning how to work with people with disabilities you should offer them training opportunities to make sure they can offer services to everyone. Businesses can also make the most of data provided by their customers through offering surveys, etc. on how to improve services.

7. Provide a range of ways to get in touch

It can be limiting for people to just have a phone number or an email address to contact you on, so make sure that you offer people different ways to get in touch with you. Having a telecommunications relay service (TRS) can help people who are deaf to make phone calls, while some people might still prefer to put a letter in the post. If you have employees who are willing to learn, you might also wish to support them in learning sign language to be able to communicate better with people who are deaf or hard of hearing.

8. Review your policies regularly

While there are legal requirements to ensure that different policies support equality, you should review your existing policies regularly to ensure that they consider those who have disabilities, as well as religious beliefs and sexuality. It doesn’t hurt to bring in an expert in this area or to consult with someone from outside of your business to make sure that your policies are fair and compliant.

9. Caption your videos

More and more businesses are using videos across their digital platforms, including social media, to engage with their audiences. By adding captions to video, you can ensure that those with hearing impairments can also experience your content. You can go one step further and add sign language to your videos, but this could be costly for small businesses. There are free ways to add captions to videos that don’t require video editing skills to use.

10. Put accessibility first

As a business, one of the best things that you can do is to put accessibility first. Rather than thinking of accessibility as an afterthought, make sure that the services you offer are fully accessible and provide alternatives when something isn’t possible. It makes good business sense to be accessible, so make sure you stay ahead of the rest by putting accessibility at the heart of everything you do.

 

Could your business be more accessible? Find ways to provide an inclusive service to everyone and help others to make changes too. You can help make society a better place, so do your bit to help everyone feel welcome.

How Businesses Can Get the Most From Their Data

Data! Something that we use, we talk about, and we NEED. But do we really know what it is or how it can hep us in our businesses? I know I use it on my phone, and when I used to run out I would be super sad because I wouldn’t be able to access the internet. That is not the type of data I am talking about today But I will say it was super annoying because I had to go in to the phone bill online and give my kids a data “allowance” so I could even have any. Then we went to an unlimited data pan and that solved ALL the problems. Now we use as much data as we want and don’t pay any overage charges. That sure comes in handy!

But that isn’t the data I want to talk about today. The data I want to talk about today is the data that can help you grow your business and find more customers and clients. That is what we want and need to grow our businesses and have them thrive. We need people who want what we have to offer and then utilize our services, products or information. And don’t assume your business isn’t big enough for data to be useful. ALL businesses no matter how big or small can utilize data to grow, or improve their businesses.

Even a small one person business generates data.  If you have a website or are on social media or accept electronic payments, you are gathering data about customers, user experiences, traffic to your sites and more. All of this data is filled with information that can be used to improve your company f you ca learn to access and utilize it effectively.

 

According to Chron.com, “The pace of change requires companies to be able to react quickly to changing demands from customers and environmental conditions. Although prompt action may be required, decisions are increasingly complex as companies compete in a global marketplace.” The best way to make these changes and react quickly requires being able to access, understand, and manage your business data correctly!

Additionally an article on Grow.com states that “Tracking and reviewing data from business processes helps you pinpoint performance breakdowns so you can better understand each part of the process and know which steps need to be optimized and which are performing well.”

Properly accessing and utilizing your company’s data is imperative to growth and keeping up with demanding markets and consumers desires and whims. We live in a world where people commonly have short attention spans and if we can’t keep up with the ever changing business market our companies can fail.

Enter Profisee. Profisee MDM “is a next generation master data management (MDM) company with a mission of innovating data management strategies by providing an easy to use, easy to deploy enterprise MDM platform.”  To aid you in your data management needs, they have compiled a list of 35 of the best MDM tools available on the market today. They have even done comparisons based on many different factors to give business owners a complete and compelling report to whittle through the exhaustive information of data management. They make it easy to quickly assess which MDM will fit the needs of your company to provide you with the best results.

Managing your data doesn’t have to stress you out! Utilizing strategies to best assess your data and making it work for you is mostly about finding the right fit of software and useful MDM tools. Profisee can help with that and take one thing off your ever growing list of things to do as a business owner!

Overcoming The Greatest Challenge of Working From Home

Working from home can be a great way to squeeze more from your life outside of work as it can be a great time saver.  Compare the commute from your bedroom to your home office to what the average person has to endure each day; which is a 45 minute commute; equating to 7.5 hours a week or 390 hours a year.  This is a full 48 working days a year spent on the way to and from work.

While there are clear convenience benefits in working from home there’s also one specific challenge that plagues everyone; that of focus, discipline and concentration.  Just like you require discipline to save money and invest it rather than spend it, this is true for time too. Similarly, to how you might want to check out acorn reviews on the financial front you might want to look into time management app reviews that can assist you in the area of productivity when working from home.

Here are five tips to help you focus when working from home:

1. SET UP THE SPACE

It’s essential to set up a good space to work in that will allow you to feel comfortable and relaxed yet focused and productive.  You’ll want a distraction free environment that allows you to focus on the task at hand, and ideally, a feeling that differentiates your ‘home’ from your ‘home office’, but you don’t want it to be so relaxed it’s conducive to a state of lucid dreaming, as this really should be a place to work rather than relax.

This space should be your private area where you won’t be disturbed.  It should feel almost like an annex to your home rather than part of it, as this way, you’ll feel less distracted and tempted to watch Netflix in your comfy ergonomic chair and more focused on the task at hand.

  1. FOCUS

It’s all too tempting for your attention to drift anywhere other than on work; particularly with the advent of social media notifications, YouTube and Netflix.  You might have to parent yourself and set up your own ‘parental controls’ that allow you to restrict the content you’re able to access in order to remain focused.

ROUTINE

Working from home can be both a blessing and a curse; on the one hand your commute is now limited to going from your bedroom to your home office, which has huge benefits in terms of convenience, but it can create a less focused emotional state if you’re used to a morning ritual of getting dressed in business attire (rather than sweatpants or your robe) and being around colleagues in a similar state of ‘working’.

The most important thing in terms of having a routine, is that it provides structure and keeps you focused – set yourself a lunch hour between a set time each day, or adopt the approach that many successful people take which is to get dressed for work, as if you were going to the office, rather than sitting around in your pajamas.