You The Person vs. You The Brand: Why The Difference Matters

When you go into business, there is a very real sense that, as much as your services or products, what you are really selling is yourself. After all, there are more than enough places where someone can buy coffee or find cleaning services; it’s the bit extra that you add to the mix that makes it a viable business in a competitive world. So it’s normal that you come to see a brand you start as being a part of you. 

This is particularly relevant in a world where CEOs are also public figures to some extent. All of us can name one or two celebrity executives who we’d never dream of talking about if their businesses and brands weren’t huge. It can be hard to separate the person from the brand when it comes to these billionaire experts – and especially as a solopreneur, it can also be tough to separate yourself from your brand. However, it is essential that you do so – and the following are just a few reasons why.


Your brand will attract criticism: it’s not about you

The first business ever to start up probably had the first dissatisfied customer within an hour; that’s the nature of running a business. When people are unhappy with any aspect of their interaction with a business, they’ll usually not be shy about saying so – and thanks to social media, that can spread far and wide in a short time. The first time this happens to your business, it can feel like someone has insulted your very own children, but you must not take criticism of your brand personally. Address it professionally and learn the lesson – and forget any invective that came along with the complaint, because it isn’t about you.


Your brand needs to pursue issues you might let go

If your business involves making and selling items, then there is a fair chance that before too long you will have clients who, by agreement with you, resell your product online. In these cases, those clients are representing you – because it is, in the end, your name on the product. If your minimum advertised prices monitoring software lets you know that someone is selling your product cheap, putting at risk your business reputation in the process, you as a person might let it go. As a brand, however, it is something you need to pursue – because uncooperative resellers can put your business in danger.


Your brand can take risks that you should not

In truth, most business decisions that have any value contain an element of risk, and once you have set up your business and assigned it a budget, you need to be ready for the possibility that it won’t come off. Businesses fail sometimes, and even the most successful entrepreneurs swing and miss occasionally. By separating yourself from your brand, it will be easier to make those risky business decisions that can often pay off in a big way – you’ll never make a call like that if you’re “too close” to it in a personal sense.

You as a person are more than your brand, and it’s important that you don’t invest all that you are in the success of your business. By standing separate from your brand, you can keep a cool head when it matters in business.


Tips To Improve IT Support In The Workplace

IT support can often be a bit of a hit and miss in a business and in order to keep your business going, it’s good to improve it where possible. Your staff may also have an opinion when it comes to the quality of IT support you provide, so here are some tips to improve it in the workplace.

Hire An In-House Team

Resources might be a little limited for you, but it’s worth having one or two IT experts who can help when things go wrong in the business. Having some help on-site can really assist with those problems that might be quick fixes in comparison to other issues that you might be having. And having a physical body in the organization who knows their stuff when it comes to technology issues is important too because often enough, some issues can tend to be problematic in the moment. That might need someone there straight away, and when you’ve got support just outside of the workplace, it could end up leaving you in quite the pickle as a result. So think about hiring some in-house staff members that can handle IT problems on a daily basis. They don’t need to know everything, but they need to have had experience beforehand.


Have Professionals To Manage Complex Problems

Unless you hire IT trained staff who really know their stuff, you may find the benefit to outsourcing and getting managed IT services. Hiring someone in-house with the required knowledge you’d need would likely cost you a lot of money. As a more affordable approach, outsourcing this can definitely help your business thrive and save money at the same time. It can also help to have your servers backed up and kept on another site that’s not just your own. So if a fire or theft were to happen, you have your data elsewhere too.
Listen To Staff Concerns

The staff are there on the daily, and they’re using the technology you provide as a business. Therefore, they’ll have the first-hand experience of using the equipment and how responsive IT support is. If they have concerns towards this area of the business, then they’ll certainly make it known to you. It’s important to listen to those concerns so that you can help make the changes where necessary and to ensure that they’re not being disrupted too much when it comes to their own workload.
Create Deadlines

Deadlines are a good way to encourage a sense of urgency in people, and that’s what you might need for your IT department. Make sure that a system is in place where staff members can report problems, they can be assigned to certain members of staff or the outsourced support and then handled quickly. A deadline can be attached to ensure this is done as swiftly as possible. Improving your IT support in the workplace is crucial to ensure everything still runs like clockwork. Do what you can to make that happen and don’t forget to outsource when it’s needed.


5 Fabulous Advantages of Being a Solopreneur

You aren’t ashamed to admit that you were once a slave to the corporate world. You’d clock in at nine o’clock and then watch the time tick away slowly until you could leave at five o’clock. You knew that this would never be the life for you for the long haul. When you’re running your own business, you have so much more freedom. You aren’t chained to a desk all day and you actually have time to be creative! If you didn’t already know, here are five fabulous advantages of being a solopreneur.

1.You Can Work Anywhere

When you work by yourself and for yourself you can work absolutely anywhere you want. You could be replying to business emails in your pyjamas or you could be sunning yourself on a beach! Due to savvy solutions such as PaperSave you can manage your workload wherever you may be. Having the freedom to work anywhere you like can really make a huge difference to your motivation levels as you are never tied to the same place.

  1. You Can Work Anytime

If you have a job that can be operated outside of regular office hours, you can literally get to work anytime you like. Perhaps you work in events and much of your work is carried out in the evening. You have no obligation to get up super early the next day and drag yourself to the office. As the business owner you know what works for you and you can roll with that!


  1. You Can Make Your Own Decisions

You don’t have to consult anybody when you are a solopreneur. You can literally handle all of the business decisions without having to run it by a manager or your colleagues. You always have the option to ask for advice if you need it, but ultimately all of the decision making lies with you.


  1. You Can Change Direction Anytime

If you suddenly had a brainwave overnight you could change the direction of your business right away. That is the beauty of being a company owner; you are the boss and you know what’s best. Your livelihood is at stake too so you aren’t going to make any decisions that would have a negative impact on your brand reputation.


  1. You Are in Complete Control

There are a number of reasons why you should run your own business. The best one certainly having complete control over your company. Whether you want to rebrand, relocate, close for the winter or only start your working day at 1pm you can do it all! You have complete control over every single element of your business, which is great because only you know what’s best. If you ever become overwhelmed by certain aspects of your company, you always have the option to outsource or hire a freelancer. The final decision always lies with you, which is a huge advantage.


If these reasons don’t persuade you to start hustling now, then who knows what will?!