Honest Reasons why your Business isn’t Growing

If you are having problems growing your business, then you will know how annoying this can be. You may feel as though nothing you do works, and that you just can’t seem to find out why you have no room for growth. If you want to get some help with that then you can find out whatever you need to know, right here.

 

Low Prices

Having low prices is great if you are undercutting your competitors, and if your customers are coming to you over them as a result. If this isn’t happening, then you really do need to try and rethink your pricing strategy. If you want to get more sales then you may think that lowering your prices is the way to go, so you may decrease everything by 10%. Your competitors will then do the same, forcing you to then turn that 10% into 15%. Before you know it, you are losing out on a ton of profit and rather than racing your competitor to the top, you are racing them to the bottom. You may even end up attracting clients of the lowest value as well, and this won’t be doing your business any favours. Instead of focusing on your products being low in price, you have to try and add value to what you do. This will make your business more profitable and it will also give you the chance to compete for much better clients.

Starving your Company

If you do not market your business correctly then this will really make it hard for you to succeed. It’s a fact that a business that is marketed properly will always outperform a business that is not marketed well at all. If you starve your business of professional marketing, then you will be compromising your own level of success. So if you want to get great results for your business, you need to invest in great strategies and the sooner you are able to do this, the more efficiently you will be able to work.

 

Your Image

Your existing customers may know who you are and they may also know that you do a great job, but what about your new customers? Your image is everything, so take the time to think about how your prospective clients see you. Think about how they connect with you, and their first impression. If you have a poorly designed website, a rubbish logo and even an amateur social media page then this won’t be doing you any favours and it will also make it very difficult for you to come out with a sale. If you want to get around this then you need to look at getting a professional logo done. You also need to invest in a quality photographer. When you do this, you will instantly boost the appearance of your site and it will also make it much easier for your customers to connect with you too.

 

Product Testing

There are so many user research methods out there for you to choose from. If you aren’t utilising any of them then this is a huge mistake. You may find that your product has flaws that you don’t know about and you may even find that it doesn’t even meet the needs of your customers either. It doesn’t matter how much money you throw into your marketing policy either because if your product has something wrong with it then no amount of promotion will change this.

 

Camouflage

Not many businesses have the ability to stand out at all. If you are the same as every other business out there and if you don’t make the effort to try and be a little different then you will blend in with everyone around you. If you want to stand out and stop this from happening, then you need to do something really spectacular. You need to show your customers that you are the real deal, so find a new service or even develop a brand-new pricing model. Loyalty rewards are a fantastic way for you to really boost your bottom line too, so and the more you offer, the more your customers will give you in return.

 

Referrals

Referrals really are everything and if your business is not getting any then this could be why you are not able to expand. Try and look into the options that are available, and also make the effort to encourage your customers to leave reviews too. Discounts and deals can be a great way for you to do this, and it is a very good way for you to encourage their feedback.

Simple Ways You Can Show your Employees that you Care

Showing your team and your employees that you care doesn’t have to be difficult. In fact, it is actually super easy and when you know the steps that you need to take, you can feel confident knowing that you are providing them with the best possible working environment.

 

Go Above and Beyond

It’s vital that you go above and beyond for your employees. You don’t just want to assist them with any work issues, instead, you need to show them that you are willing to work with them regarding any personal issues as well. When you do this, you can then help to instil brand loyalty and you can also help your team to trust you more as well.

Relate

 

It’s so important that you relate to your team. You should never act as though you are above them. As a leader, it’s understandable that sometimes your employees will place you on a pedestal. The more you can put yourself on their level however, the more you can help them to overcome their own challenges and this can be very useful.

 

Show them you Care

You shouldn’t be talking to your team about their new partners or even speaking out about certain personal issues, but it does help to show them that you care from time to time. Your team need to know that you don’t just see them as worker bees, and that you are willing to help them should they ever need it. This can include offering them free medical insurance or even helping them to take time off if something comes up. If you want to start doing things like this for your own team then look into Medicaid benefits to find out more.

Show Interest in their Other Half

There are a lot of companies out there who don’t allow team members to bring their significant others to any kind of event. This is not good at all, because you need your team to think that you respect them and that you are willing to get to know them. You also need your employee’s partner to know that you acknowledge them as well, so make sure that the next time you host an event, that you extend the invitation.

 

Back Them Up

If your employee is continually complaining about a client who is not treating them very well then you need to think about getting rid of the client. No member of your team should have to put up with any kind of anger or animosity. If they are then you need to look into the reason why and you also need to give your employee a good amount of support throughout the whole process too. Sure, they say that the customer is always right, but this might not always be the case and if you follow this rule when dealing with your team then you won’t be doing yourself or them any favours at all. In fact, you may even be turning them against your company.

Keeping Your Employees Healthy At Work

Staying healthy and happy when you’re at work can seem a bit of a task sometimes. Maybe you’ve got work to do that you absolutely hate the idea of, or it’s way too hot in the office and you can’t focus for the sweat rolling off your temples – there’s a lot of situations that make focusing on the task at hand very hard because of your physical and mental state.

But if you’re the boss of the business, and you’ve got an entire payroll’s worth of employees at hand, you’ve got to make sure they’re all feeling up to whatever you need them to do day by day. And not only that, but you need to be sure they’re protected whilst at work, and never have unnecessary hazards to contend with whilst on the shop or office floor.

Your employees are a pretty big part of your company, and you’re never going to get anywhere in the business world without a good team of people behind you! So once you’ve got through all the financial admin, and you’ve brought on an accountant to balance and protect the state of the books, it’s time to turn your eye to your staff.

What kind of working environment are you allowing to flourish? Does it place employee wellness at the center?

Schedule Proper Breaks

Your employees need to take a break, and usually, they get to take a couple per working day, which usually last 15 to 20 minutes per allocation. But if they’re going above and beyond the call of duty, and working more than the usual eight hours per day, they’re usually allowed much longer breaks, up to and including an hour. Make sure you keep these factors in mind when you’re scheduling people into the work plan for the week.

After all, you need to provide proper breaks to allow people to eat and drink away from important electrical equipment at their desk, and away from the shop floor. Give them a chance to take a breather, and socialize with their colleagues, and notice the positive atmosphere of the workplace stack up and up.

In the break room, make sure you provide a fridge so employees can bring their own lunches into work with them – they’re much more likely to eat healthily if they’ve got a way to keep fruit and veg fresh whilst they work. And remember, make sure your people take their breaks as well – they may be in the zone at the moment, but at the end of the day, they’ll be much closer to a burnout tomorrow if they didn’t take any proper breaks that day.

 

Use a Virtual Option

 

Your employees don’t want to have to miss work because of any illness or injury they come down with – hopefully they enjoy their job, and they definitely enjoy getting paid for it! But a lot of absenteeism comes from factors beyond our control, so now’s the time to try and give some of that control back to the people who make up your workforce.

Using a digital medicinal portal to promote workplace wellness is a new idea that’s coming around, but it’s one that could have a lot of use for you as a small business. Let your employees turn to their phones when they’re feeling a sniffle whilst at their desk and let a consultation come to them, instead of the other way around. Or maybe they tripped over a lost wire on the office floor, and now their ankle is aching in a couple of places – having a software on hand that allows them to ask questions about what could happen next, then and there, could eliminate any liability claim a person could make if they had no other option than to blindly work on.

Not to mention, when you allow your employees to always have a health option on hand, that they are free to turn to with no questions asked or restrictions put on them, you’re much more likely to retain the talented and skilled people who work for you. It helps to show them you care about them, and you want them to be at their best when they’re in a working environment – when an employee feels valued, they do their best work for you!

 

Offer On Site Vaccinations

The flu comes around every year, and there’s always going to be a common strain out there creeping into our bodies and blocking our throats and noses up with phlegm. And that’s a nasty state to be in when you’ve got a whole week of work ahead of you! You’re going to be sitting in close proximity with 10 to 20 other people, breathing and coughing and blowing your nose and throwing the tissues away – there’s no telling how many germs could get around that space within minutes of you turning up.

Which is why it might be a good idea to provide onsite vaccinations to your employees, to make sure they’re all getting their flu shots if they have no time to outside of the working day. It helps to keep the place you’re working in healthy and happy, and keeps the spread of germs to an absolute minimum. So, feel free to invite a doctor or a nurse to come into the office to give checkups, with free vaccines if an employee wants one; it’s a great benefit to include in the package for attracting more people to your company.

 

How Healthy is Your Workplace?

We can’t ever be quite sure we’ve got the healthiest working force known to man on our hands, but we can do our best to encourage healthy lifestyles whilst at work. Of course, there are general rules to go around, such as always wash your hands after using the toilet, and always put your rubbish in the trash can, but these alone won’t keep your employees in the prime of health. Make sure you’ve got other policies in place to help your staff out.