Social Media Influencers: Behrman Communications

When I started my mobile spa business this year I had to learn how to navigate the field of marketing. I have had network marketing businesses in the past, but this was different people have heard of so many of the network marketing companies and know immediately what the products are about when you say the company name. with my spa business I created the name and no one knew what it was. So I had to learn how to market and let people know I was offering my skincare and waxing services in a unique and different way.

As I started researching marketing I kept seeing the term social media influence and wasn’t sure exactly what it was, but I felt confident that it would benefit me and my business. So I looked it up and learned that Social Media Influence is a marketing term that describes an individual’s ability to affect other people’s thinking in a social online community. The more influence a person has, the more appeal that individual has to companies or other individuals who want to promote an idea or sell a product. Once I realized that is what it was I was on-board. Yes, I need this, as do so many other companies with an online presence. And let’s be honest, these days if you don;t have an online presence your business will founder. The days of the yellow pages are gone. Everyone looks things up online and in many cases their decision on whether or not to eat at a restaurant or utilize a specific company is based on the reviews of that business. So businesses need a positive and wide social media presence.

Enter Behrman Communications. Started by Nancy Behrman, Behrman Communications is a company that  realizes that “An effective communications plan must also harness the infinite power of the internet – this is how news and product information is reaching almost three-fourths of adult Americans today. With Behrman Communications’ extensive relationships with influential online editors and bloggers augmenting our widely-ranging traditional media connections in concert with in-house social media experts, we are able to give our brands a true, multidimensional presence.” This is the way to do business in 2018 and beyond, and Behrman Communications realizes that. They are a company that can help move businesses forward with a social media marketing strategy with a local, national and global presence.

In fact, according to an article on Forbes, 72% of millennials claimed they made purchases based on reviews on Instagram. Recognizing this, and using the experience she gained from her years in the public relations industry and building brands, Nancy Behrman and her team have successfully altered the public relations industry and utilized social media influencing to turn small ideas into multi-million dollar businesses with global recognition.

So if you have a business and you need help with social media influence and want to build your brand, you should check out Behrman Communications. Their Facebook and Instagram pages have beautiful pictures and lots of great information about brands. You can see their work and the quality that goes into each campaign they do.

 

How To Make Your Small Business Seem Bigger than It Is

When you run a business, your main goal will be to become successful. You’ll want to do everything you can to handle big clients and you will also want to take things to that next level with you incoming payments as well. The problem is that you are not going to get any big clients if they don’t believe that you have the resources to handle their needs, and even if you do have everything, it’s important that you look the part as well or you can’t hope to get anywhere.

 

Invest in a Good Website Developer

 

Your website is quite possibly one of the first things that your clients see. When they look at your website, they will essentially be weighing up whether or not your company is worth their time and money. If you don’t have a great website then you are going to be essentially shooting yourself in the foot, by turning away good business when this could have been completely avoided. You may think that as a small business, you don’t have the time or the budget to invest in a good website designer, but in reality you need to prioritise this over everything else. Your website needs to make you look impressive, while also setting the foundation for the future of your brand.

 

Social Media is Essential

 

Social media is ideal for offering discounts and deals. You need to keep your brand consistent if you want to make the most out of what it has to offer, and if you are able to do this then your customers will trust in you a lot more. When you have a consistent brand, everything else will fall into place and this is a brilliant way for you to take your company to that very next level.

 

Get a PO Box

 

If your company is solely online then you will understand how annoying it is to get asked to enter your own personal address every time you have to sign up for something. Customers don’t want to see where your personal house is and they don’t want to show them either, so a PO box is well worth the investment. If you want to get this done then look into a private online PO box and this is the best way to keep the cost down while also boosting your own company image.

 

Be Efficient

 

When you run an e-commerce store you will know how stressful it can be to get all of the products you need, shipped out on time. If you want to appear like you have everything under control while also looking like your company can sustain itself, you need to be efficient in your shipping process. If someone receives their item in 5 days’ time, this is a rather long wait and it makes it look as though you are behind on orders, even if you’re not. Aim for 24-72 hour delivery on all products, and run your shipping process like you do your business. Everything needs to be efficient, so it looks like you can handle your own business load and then some.

4 Tips For Creating An E-Commerce Store

 

With around 110,000 e-commerce stores out there that are generating a meaningful income, there is a lot of competition. However, opening your own e-commerce store enables you to reach a much larger audience, meaning that your physical location isn’t that influential on what you’re selling. The aim for most stores is to have both an online store as well as multiple physical stores. But to start things off, in our technology-filled world, the best way to go about it is to be online and to focus on online advertising and marketing for a while. Eventually, you will get to a point where you will be advertising offline too, and this will most likely happen before you open a physical store. And then you might decide that a physical store isn’t for you; look at boohoo.com, an extremely successful e-commerce clothing store that could very easily succeed on Main Street, but chooses not to.

No matter what your industry is or what products that you are going to be selling, every online store needs to follow some of the same rules as a brick and mortar startup. Not only do you need to think about your website, online advertising and marketing, but you also need to think about your production, your storage and shipping, and also your employees. Here are 4 Tips For Creating An E-Commerce Store.

Website

Your website has to be perfect. In a physical store, the customer can see and handle the product, online they have to trust that the quality of the materials are top notch. You need them to trust you, and if you have a half-functioning website that looks like it was built in the 2000s, you’re not going to earn their trust. You can easily build a website yourself with platforms like GoDaddy.com and WordPress.com, but to have it functioning the way you need it to be, you might want to consider hiring a web designer put it together for you.  These people make their living through creating e-commerce sites and you can trust that the finished product will be exactly what you want it to be. When designing your website, you need to think about the aesthetic of your company. You will find that your color scheme, logo choice, and even your company name will have an impact on your audience. Stay true to your product – if you sell urban clothing, then keep to an urban theme, if you are a custom skateboard company, then think about incorporating skating images and graffiti art into your site.

Delivery

The arrival of the product to your customer is incredibly important, which is why you should always look to use a third party company like RedStagFullfillment.com. If you use a smaller delivery or courier service, you might find that your product isn’t being delivered on time or might even arrive damaged. That can be harmful to your business. So choose a trusted company.

Storage

No matter what your product is, you are going to need space to store it. It might even be a space in your home. Or you may need to think about renting a space. You can rent a storage unit for excess stock, or maybe you even need a large warehouse. Whatever your storage needs, make sure that you get insurance for your product and use extra security measures. As a minimum, have CCTV installed throughout your storage space.

Employees

For a startup business, you probably won’t need many, if any employees. However, the workload can get a bit much if you’re on your own, so look into outsourcing work where you can. Like your web design and upkeep, your product descriptions can go to a freelance copywriter, and your photos can also be done by a freelance photographer.  Although outsourcing is different from having traditional ‘employees’, you are still paying people to do work for you, which means that they are in your employ. Having unique content and photographs marks your store as professional and, therefore, trustworthy.

 

(This is a collaborative post)