How To Make Your Small Business Seem Bigger than It Is

When you run a business, your main goal will be to become successful. You’ll want to do everything you can to handle big clients and you will also want to take things to that next level with you incoming payments as well. The problem is that you are not going to get any big clients if they don’t believe that you have the resources to handle their needs, and even if you do have everything, it’s important that you look the part as well or you can’t hope to get anywhere.

 

Invest in a Good Website Developer

 

Your website is quite possibly one of the first things that your clients see. When they look at your website, they will essentially be weighing up whether or not your company is worth their time and money. If you don’t have a great website then you are going to be essentially shooting yourself in the foot, by turning away good business when this could have been completely avoided. You may think that as a small business, you don’t have the time or the budget to invest in a good website designer, but in reality you need to prioritise this over everything else. Your website needs to make you look impressive, while also setting the foundation for the future of your brand.

 

Social Media is Essential

 

Social media is ideal for offering discounts and deals. You need to keep your brand consistent if you want to make the most out of what it has to offer, and if you are able to do this then your customers will trust in you a lot more. When you have a consistent brand, everything else will fall into place and this is a brilliant way for you to take your company to that very next level.

 

Get a PO Box

 

If your company is solely online then you will understand how annoying it is to get asked to enter your own personal address every time you have to sign up for something. Customers don’t want to see where your personal house is and they don’t want to show them either, so a PO box is well worth the investment. If you want to get this done then look into a private online PO box and this is the best way to keep the cost down while also boosting your own company image.

 

Be Efficient

 

When you run an e-commerce store you will know how stressful it can be to get all of the products you need, shipped out on time. If you want to appear like you have everything under control while also looking like your company can sustain itself, you need to be efficient in your shipping process. If someone receives their item in 5 days’ time, this is a rather long wait and it makes it look as though you are behind on orders, even if you’re not. Aim for 24-72 hour delivery on all products, and run your shipping process like you do your business. Everything needs to be efficient, so it looks like you can handle your own business load and then some.

4 Tips For Creating An E-Commerce Store

 

With around 110,000 e-commerce stores out there that are generating a meaningful income, there is a lot of competition. However, opening your own e-commerce store enables you to reach a much larger audience, meaning that your physical location isn’t that influential on what you’re selling. The aim for most stores is to have both an online store as well as multiple physical stores. But to start things off, in our technology-filled world, the best way to go about it is to be online and to focus on online advertising and marketing for a while. Eventually, you will get to a point where you will be advertising offline too, and this will most likely happen before you open a physical store. And then you might decide that a physical store isn’t for you; look at boohoo.com, an extremely successful e-commerce clothing store that could very easily succeed on Main Street, but chooses not to.

No matter what your industry is or what products that you are going to be selling, every online store needs to follow some of the same rules as a brick and mortar startup. Not only do you need to think about your website, online advertising and marketing, but you also need to think about your production, your storage and shipping, and also your employees. Here are 4 Tips For Creating An E-Commerce Store.

Website

Your website has to be perfect. In a physical store, the customer can see and handle the product, online they have to trust that the quality of the materials are top notch. You need them to trust you, and if you have a half-functioning website that looks like it was built in the 2000s, you’re not going to earn their trust. You can easily build a website yourself with platforms like GoDaddy.com and WordPress.com, but to have it functioning the way you need it to be, you might want to consider hiring a web designer put it together for you.  These people make their living through creating e-commerce sites and you can trust that the finished product will be exactly what you want it to be. When designing your website, you need to think about the aesthetic of your company. You will find that your color scheme, logo choice, and even your company name will have an impact on your audience. Stay true to your product – if you sell urban clothing, then keep to an urban theme, if you are a custom skateboard company, then think about incorporating skating images and graffiti art into your site.

Delivery

The arrival of the product to your customer is incredibly important, which is why you should always look to use a third party company like RedStagFullfillment.com. If you use a smaller delivery or courier service, you might find that your product isn’t being delivered on time or might even arrive damaged. That can be harmful to your business. So choose a trusted company.

Storage

No matter what your product is, you are going to need space to store it. It might even be a space in your home. Or you may need to think about renting a space. You can rent a storage unit for excess stock, or maybe you even need a large warehouse. Whatever your storage needs, make sure that you get insurance for your product and use extra security measures. As a minimum, have CCTV installed throughout your storage space.

Employees

For a startup business, you probably won’t need many, if any employees. However, the workload can get a bit much if you’re on your own, so look into outsourcing work where you can. Like your web design and upkeep, your product descriptions can go to a freelance copywriter, and your photos can also be done by a freelance photographer.  Although outsourcing is different from having traditional ‘employees’, you are still paying people to do work for you, which means that they are in your employ. Having unique content and photographs marks your store as professional and, therefore, trustworthy.

 

(This is a collaborative post)

My Thoughts on Entrepreneurship and Automation

I have always had an entrepreneurial heart! Even as a kid I had lemonade stands and wanted to buy and sell and was always baking for bake sales, etc. It has always been a love of mine. I have also always loved makeup and beauty and getting dressed up. Thank goodness now that I am a grown up I am able to combine both of these loves for my own business. But I am jumping ahead of my story, so let me back up a but and tell you my story.

When I was in my 20’s I bought my first home. I was only 25, and a single woman but I had managed to keep my credit good and used my Veterans benefits to purchase a small (1200) square foot home on a 1/2 acre lot in Fayetteville Arkansas. Just a girl and her dog living in a house surrounded by farmland and cows. It was a great time. Also around that time I started my first Network Marketing business. I became a distributor with Amway and worked to build and grow my business. I attended meetings, sold products, and even signed up a distributor or two, but I never had the success I was seeking, and I think part of that is because I was young and focused more on meeting and dating cute guys than building a business. Also around that time I started dealing with a personal health issue, and needed to focus on getting healthy, so everything else was put by the wayside.

My next foray into my own business venture was baking. I started baking Amish bread and my family and friends LOVED it! So I started making full sized loaves as well as mini loaves and selling them at vendor shows, and craft shows. They were very popular, and I did well with KC’s Kitchen, but to be honest always having those starers around and my freezer full of loaves of bread became tedious, as well as the fact that to bake in your home (especially when you have pets) is not always easy.  My dream was to eventually become automated and be able to rent a space in a commercial kitchen and just bake to my hearts content. I had packaging label ideas, and even thought about the fact hat I might not need to hire a lot of staff, as there are machines that can function and do some of the work.

In fact, over the years I have heard many people talk about their fears of robots or machines taking over the work force and humans losing jobs to automation. If this happens the fear mongers believe machines will replace humans and we will end up at the worst in a “terminator” type of world with machines running things and at the very least with mass unemployment as machines replace people. However, economic advisor Andrew Charlton explains that really isn’t the case and explains how machines really won’t cause massive unemployment, so you can put your fears to rest!

Well, suffice it to say I only remained in the baking business for about two years, and then moved on to a couple of other Network Marketing businesses before I finally found my niche. I now own my own mobile spa business and provide beautifying spa treatments to people in their own homes. Facials, waxing, microdermabrasion, eyelash extensions as well as eyelash and eyebrow tinting. The most wonderful part is my clients get to stay home and I go to them, so it is not only super convenient it is also private and easy! And I think Andrew would agree that those are services that can’t be automated and should be performed by a human.

So if you have an entrepreneurial spirit, follow your dreams and dream big!