How to Make Your Business More Desirable to Customers and Clients

Attracting new customers and clients is always going to be at the very top of your priority list. No matter how successful and thriving your business is, there will always room for improvement in many areas. Whether you’re trying to keep a clean and tidy office or make your business more professional, there are many ways in which you can achieve this. Often it is more important to consider the external elements rather than the finer details going on inside the business. Of course, it is really important to provide a high quality product or service to your clients, but you need to keep people interested first and foremost.

Give Yourself a Professional Base

If you currently have a small office or are running a business from home, it might be a good idea to give yourself a more professional point of contact. This doesn’t mean that you need to rent office space in a bustling city center, you can simply visit for more information. Get your mail directed to a professional office and intrigue your clients from the get go. You can also have a contact number based there so that you don’t need to give out your personal home or mobile number.


Offer Incentives

When a client or customer decides to invest in your business, they will be pleasantly surprised if you can offer them some sort of perk or incentive. You could collaborate with local companies and offer discounts for people who invest in either of your businesses. From gym memberships to restaurant vouchers, if your customers are getting something back, they will be more likely to keep returning more and more.

Reply to Questions Promptly

Customer service is absolutely fundamental to every business, no matter how big or small they may be. If your clients or customers have a question or query you should get straight back to them and be happy to help every time. They will always appreciate a quick response and will be more likely to spend their hard earned money on your products or services. There is nothing more irritable from a customer’s point of view than long waiting times and delayed responses, so always be friendly, prompt and willing to help.

Make Your Branding Unforgettable

Improving your brand is a very important task you should be doing on a regular basis. Your brand tells the entire message of your business and will be the make or break element when it comes to getting more clients walking through your door. Whether you change up the colour scheme, decide on a better font or choose a slogan that sticks in people’s minds, your branding techniques will often me the defining aspect of your business as whole.

Creating a desirable business that intrigues more customers and clients should be something you consider carefully. You can constantly make improvements and changes that will benefit your company, no matter how big or small it is. Take everything into account and you will soon see that the changes are all worthwhile.


The Benefits Of A Clean And Tidy Office


You’re busy; we get it! General cleaning and tidiness may be low on your list of priorities while at work. But here’s the thing! Having a clean and tidy office can benefit you in a variety of ways. In this article, we will consider a few of the reasons why.


The Benefits Of A Clean And Tidy Office


  1. It will make you more productive

If you’re forever looking for a lost pen or an important work document because of the messiness of your work area, then you are going to waste valuable time. It’s time to bring order to the chaos, using our office cleaning tips to help you clean up the space you are working in. By storing things away neatly, and with the fine art of labelling, you will get your productivity back up to speed in no time.


  1. You will improve health and safety

An untidy and unclean office can be a health and safety nightmare. Loose wires can cause electrical damage. Cables strewn across the floor can lead to trips and falls. Spills that haven’t been mopped up can also lead to a fall. Not only are you putting yourself at risk of injury, but you are doing the same for co-workers and customers. Legal action and compensation expenses will surely follow.


  1. There will be less sick days

Aside from having a nasty accident, you may also be prone to illnesses and infections if hygiene has been placed low on the agenda. If people aren’t washing their hands after being in the bathroom, germs will be spread. If loose food has been left out in the kitchen area, there is a chance of contamination and food poisoning. In both cases, correct signage needs to be put up with hygiene reminders before everybody is placed in quarantine! You should also consider cleaning professionals, looking at commercial cleaning services rates to find somebody with the skills to thoroughly clean the workplace before the number of sick days rocket!


  1. You will improve your reputation

Let’s face it. Would you want an important business client coming to your workspace when it’s in a mess? Not only are you putting their health at risk, but you are also giving a terrible first impression when trying to win their favour. It doesn’t take a lot to have a general tidy up, and provided you maintain cleanliness around your workspace, you won’t be embarrassed when a client turns up unannounced.


  1. You will feel better

A tidy desk is a tidy mind! By removing the clutter, and eliminating any mess around the rest of your office, you will be in a better state mentally to get on with the jobs you have to do at work. Because, as we all know, that annoying cable in the corner of your eye, and that rotting smell from an unemptied bin, are guaranteed ways to distract your once-focused mind!



So, how clean is your office space? You are doing yourself a favor by getting on top of any mess if it isn’t up to scratch, as you will benefit in all the ways we have mentioned in this article. Thanks for reading, and happy cleaning!

Smoothly Does It: Streamlining Your Business For Better Results

Whether you run a large or a small business, it’s possible that you may be wasting time, money, and resources on unnecessary processes, elements, and expenses. Often, streamlining the way you work enables you to achieve better results, but how do you go about identifying potential flaws and what kinds of changes should you be making? If you’re looking to lower running costs, improve efficiency and productivity, and increase sales, this guide should come in handy.

Every business is different, and there is no universal solution that will benefit every company out there. However, there are some common issues that tend to crop up on a regular basis. Here are some areas to consider working on if you feel that your business could perform better.


Finances and accounting

How do you manage your business finances? Do you have an accounts team or an individual in charge of handling payments and wages? Do you work with an external agency that offers accounting solutions? Or are you in charge of the books? If you have a dedicated team or you work with an accountant or an accountancy firm, it may be worth seeking advice about more cost-effective ways of working, as well as letting experts manage your accounts. Many firms offer consulting services, which are designed to reduce spending and increase efficiency without impacting the quality of the service you provide. If you’re running the accounts, analyze your own performance. Are you up to the job? Or are you trying to be a jack of all trades in an attempt to save cash? It can be difficult to afford expert help when you’re a small business owner, but it’s crucial to have a firm grip on your finances. If you don’t have the funds available to hire individuals with accounting skills, you might benefit from outsourcing. This way, you can be sure that your books are in safe hands without committing to long-term wages.

If your business is well-established, but you haven’t always been the most organized when it comes to bookkeeping, conducting an audit is a good idea. You can see exactly where you are and work out ways to manage your finances more effectively. Make use of modern programs and software, keep a record of every payment you make and receive, and check all your balances on a regular basis. Planning ahead is vital, as it helps you to regulate cash flow, and spot potential bumps in the road long before you hit them. If you feel that there is room for improvement, start taking steps now. Look for a firm or an individual to work with, be more organized when processing financial information, and analyze the way you work.


Hiring, recruitment, and outsourcing

As a business owner, one of the most important things to get right is your staffing structure. If you’ve got too many people on the books, you’re going to waste money. If you haven’t got enough, you may not be able to deliver on the promises you make to your customers. Today, there’s a range of options out there when it comes to recruitment. Not every business has an in-house team of employees that takes care of every task. It’s increasingly common to hire temporary staff members, freelancers, and interns, and to explore options such as outsourcing and remote working. Every business has unique needs, and you should implement a system that suits your company. If you have a store or a restaurant, for example, your setup may be very different to a sales business. Think about your current situation, and analyze whether it’s working for you. Have you got the numbers right in terms of staffing levels and wage bills? Do you have access to all the skills or services you need? If things aren’t perfect, there are changes you can make.

If you have a seasonal business, and you find that you’re overstaffed one month and understaffed the next, it’s wise to consider flexible options, such as hiring freelance workers and offering short-term contracts. By doing this, you can ensure you’re ready and raring to go during peak periods without adding to your wage bill in the long-term. If your team doesn’t have all the skills you need, you don’t have to set about placing adverts and recruiting new members of staff. You may find that outsourcing offers a more cost-effective solution, especially if you tend to take on short-term projects rather than contracts that run for years. Another option that could be mutually beneficial for employers and employees is investing in training. Think about the type of work you do, have a good look at your employment register, and evaluate the systems you currently have in place. Identify issues, and find solutions. If you can streamline your staffing structure, this should improve performance at the same time as reducing costs.



If you’re not an expert in marketing, you may assume that the more methods you use, the more successful your campaign will be. The truth is that it’s rare for the scattergun approach to yield results. A focused, targeted campaign is a much better option. If you’re currently throwing your hat into the ring using every technique under the sun, now is the time to narrow down the range of methods you use to take aim at the people who matter most. If you’re running a trendy bar you expect to be packed out with people dancing and drinking cocktails on a Saturday night, you’re going to be targeting a different audience to a travel agency specializing in tours for over 50’s. Think about your demographic, and work out the best ways to communicate and interact with potential customers. Sending out emails and posting on social media is a lot more likely to turn heads among younger people than posting leaflets through the mail, for example.

If you have a strategy in place, analysis is essential. Use data tracking and monitoring tools to see how different techniques are performing. You may find that there are certain methods that attract a lot of attention, and others that have limited impact. Focus on the avenues that bring you revenue. There’s no point in spending money on marketing methods that don’t connect with the intended audience. Every marketing campaign should be based on information gathered through market research. If you conduct a survey, and people tell you that they’d like to be contacted via email, or that they check their Facebook account several times a day, this gives you a valuable insight into the communication channels that would prove most effective. Once you’re up and running, use analytics and feedback to see which kinds of posts, email subjects, and promotions are most popular.




Technology has revolutionized the world of business, and many companies use it to their advantage on a daily basis. While investing in tech can benefit businesses immeasurably, it’s essential to ensure that you make the right decisions for your firm. If you have a cafe, you don’t need an office kitted out with all the latest gadgetry. Look for technology that will save you time and money and set you apart from the crowd. If you can’t afford to buy the latest equipment or machinery, look at options like hiring. If you’re behind the times, and you’re still using dated systems, it may be worth conducting a technology audit to see how making changes could impact your business. You might find that by spending money on renting or buying equipment, you actually save a huge amount in the long-run. There’s also a good chance that you’ll be able to improve the service you provide. Consider the impact of using technology and software that enables the members of your team to communicate between offices, for example. You can organize a meeting between several individuals without anyone having to move a muscle, and you’ll save a fortune on travel, accommodation, and additional expenses.


Are you spending time or money on unnecessary processes, are your books in disarray or do you have too many members of staff? Is your marketing strategy all over the place, or are you thinking about updating your technology? There are several ways you can improve the way you work to save time, effort, and money in business. Every company is different, and the changes you implement may be very different to those introduced by another business. Focus on what’s going on in your firm, and look for ways to streamline the way you function on a daily basis. Ensure you have a firm handle on your finances, analyze your staffing structure, think about your marketing strategy and take a look at the kind of technology and equipment you have available to you. Monitor your performance, and keep an eye out for potential issues or shortfalls. If you’re generating leads online, but you’re not converting them, for example, your website may not be up to scratch, or there may be a problem with your pricing policy. Consider seeking expert help if there are gaps or flaws, and aim for continual improvement.