How To Advertise Your Business On A Shoestring Budget

Advertising is a crucial side of every business. You have to get your brand out there in the public eye, and you usually have to pay a lot of money to do this. Some businesses have multi-million dollar advertising campaigns that shine a spotlight on their company. Of course, you probably don’t possess a whopping budget like this!

So, can you advertise your business on a shoestring budget? Why yes, you most certainly can. I’m going to show you a few low-cost ideas that are virtually free. They may have an initial cost, but there will be almost no ongoing costs after that. Check them out, and use them to save money while boosting brand awareness:

Create branded products

Branded products are everyday things that carry your brand logo on them. There are things like the Dynamic Gift air fresheners to hang in your car, reusable coffee cups to carry with you on your commute, tote bags to show off while you shop – the possibilities are limitless.

These products let you get your brand logo out into the public eye without really doing anything. You just go about your day, and people will see your logo and might register an interest. Yes, you have to pay to have these things made, but the actual advertising part is free.

 

Word of mouth

Word of mouth is an age-old marketing technique that most local businesses used to rely on. It’s the simple idea of someone telling someone else about a company. This then starts a chain reaction as that person tells someone else, and so on.

 

 

It may be 2019, but word of mouth marketing still has a place in the world. You can still use it for advertising your business, but the techniques you use are slightly different. Nowadays, you use word of mouth on social media. Get people to share your Facebook page, and this is basically a recommendation to all of their friends. You can gain some extra followers, and your visibility increases.

 

Use your car

A car can be used as an advertising tool for your business. This is particularly effective if you work from home and don’t really have many ways to promote your company. The idea is that you get a vinyl printed onto your vehicle, which is basically an advert for your business. It can show your logo, provide a contact number, and even have brief info on what you do.

You’ve seen a lot of people employ this tactic as it increases your visibility dramatically. More people will see you as you drive around, and every trip to the local shop is an advertising opportunity. Again, bar the initial cost, it’s completely free.

 

Take advantage of noticeboards

One last tip; use noticeboards in local coffee shops, cafes – or anywhere that has them. Usually, you can stick things on these boards for free, and it’s a way of promoting your business to anyone that’s in the cafe/store/wherever.

You could stick a business card ideas on there, get a small flyer created; the choice is yours. But, it’s a low-cost way to reach a lot of people.

Advertising doesn’t need to be overly expensive. If you’re clever, you can save money and still build a presence for your small business.

3 Simple Ways To Keep Your Business Secure

Keeping your business assets secure can be difficult when you work from home. While you aren’t a massive corporate blue chip company, you are still an entity that cyber criminals may be interested in. Malware and spyware is a threat to every enterprise, large or small. If you are dealing with sensitive information or you have confidential data on your computer, then you should have cyber security at the top of your list of priorities and you should pay attention to it in your business plan. Read on to find out how you can keep your business assets secure.

 

Training

If you have a couple of staff working for you, it’s vital that they sign up to a cyber security policy like those examples at workable.com. This should be a contract that acts as a code of conduct. At the very least, your staff should be aware that they shouldn’t be opening dodgy email attachments and that their passwords should be random sets of letters, symbols and numbers of at least twelve characters or more. It could be wise to source the services of a company that can come in and train your staff formally. Undertake a day’s training session annually to help refresh people’s memories and keep cybersecurity high up on your agenda.

 

Outsource

For the maximum level of cyber security, you need to ensure that you have more than a simple Firewall. By heading to a site like esudo.com, you can outsource your cyber security requirements. These firms enable you to have all of your systems and data backed up daily. This means that should the worst happen and you get hit by a virus or adware, you can continue functioning as a business. Experts can implement anti virus software remotely and across all of your network. You could combine your cyber security requirements with your IT troubleshooting needs. This can help to free up your time to worry about more pressing aspects of your business vision.

Need To Know

With the data that you have, you need to implement a need to know policy. As your business grows and you hire more staff, you don’t have to make every file accessible to all. To be safe off site, ensure that the most sensitive documents cannot be accessed. You don’t know when your team are in a coffee shop accessing documents over an unsecured and vulnerable network. Keep these files on site only. Ensure that your team understand the dangers of unsecured networks and make sure that they don’t open that funny looking attachment within an email from a sender that they’ve never heard of before. Have an open door policy and ensure that anything that looks dodgy can be reported immediately.

Being secure online and keeping your assets safe is vital if you are to inspire customer confidence in your business. To help your business thrive in the twenty first century, you need to follow a cyber security plan to keep your venture safe and backed up.

Four Essential Considerations Before You Launch Your New Website

If you’re about to launch your own small business, getting your website right is key. Not only must your company’s website convey your “why?” to the world, but you want your site visitors to take action on a first visit. A solid marketing strategy will only get you so far: once you’ve invested money to get your customers to your website through PPC, how do you get them to stick around? Here are some great hacks to help you ensure your website makes the maximum impact.

Remember the Five-Second Rule

How long would you guess that you have to catch a site visitor’s attention? The answer is less than five seconds! Within five seconds, a new site visitor decides to either click away or hang around for a little longer and check out what you have to offer. That means your website needs to either interest your audience, or impress them, or simply grab their attention before the five-second clock runs down.

 

Harness Creativity

But how do you make the most of the five-second rule? Like many of the big questions in business, the answer is: be creative. Your business home page should offer your audience something amazing. Whether it’s an amazingly succinct and original line of copy, an image that takes your breath away, or incredible web design that pleases the eye, it’s a good idea to lead with something that gets the tone of your business across and makes a strong first impression.

Remember, you don’t have to start selling your product from the word “go”. Rather, use the first five seconds to convince your audience that there is more to see and engage with. While you may feel confident building a website yourself, you’re more likely to hit the mark with the help of a well-regarded web design company.

Your Blog Must Do Double-Duty

For maximum impact and conversion potential, every aspect of your website should do two things at once. For example, your blog content should both help you with your search engine optimisation and also engage your audience. So if you hire a content writer who is skilled at SEO but can’t connect with your audience, you will be losing out on the enormous potential for brand reputation building. Aim for copy and blog content that simultaneously brings you to the top of the pile SEO-wise, and positions your business as a source of credible, informative content about the issues your customer-base cares about.

 

Get Optimised for Mobile

Just as a blog that does not engage your audience is a wasted opportunity, you’re missing a trick if your website layout looks lovely on desktop but is hardly comprehensible on mobile. These days a significant proportion of all web activity is done via mobile, whether by phone, tablet or even Apple watch. Any web designer worth their salt will be able to guarantee a slick mobile format.

Whether you’re just about to launch, or you’ve been running for a while but feel you need a reboot, nailing your business’s website is an essential step towards the success of your startup. These tips will help you avoid the worst pitfalls and create a website that dazzles and converts.