Marketing Tasks to Consider Outsourcing

Running a small business? Chances are, you’re going to need help in a number of areas at some point or another. This is where outsourcing can come into play. Of course, there are countless areas that you could outsource, so, for the moment, let’s focus on marketing!

What Is Outsourcing?

If you’ve been in business for a while, chances are, you are familiar with the process of outsourcing. Outsourcing is a commonly employed business practice that companies in all fields, industries and areas of specialism use. Put simply, when you outsource, you will distribute certain elements of your work (such as tasks and projects) to an independent third party. This third party will usually be either a self-employed individual or an agency who can source the help of self-employed individuals on your behalf.

 

The Benefits of Outsourcing

So, why might you engage with this practice? Well, the truth is that outsourcing comes hand in hand with a number of significant benefits for your and your business. When you engage with outsourcing, you will find a significant weight and workload lifted from your own shoulders. If you’re running a startup, you may find that you do not have the funds to bring in employed staff on permanent contracts, but don’t have the skillset or capacity to undertake certain tasks yourself. When you outsource, you get the help you need without having to commit to long term contracts. The individuals you use will be highly experienced in the work you require of them, without needing any training. They also won’t need management. in the field that you are assigning to without any need for preliminary or additional training. On top of this, they will have their own tools, equipment and software to complete the task, meaning that you won’t have to invest in these areas either.

 

Marketing Tasks to Outsource

Marketing is essential for any business. You could have the best service or product in the world, but if people don’t know it exists, aren’t shown its benefits and aren’t encouraged to buy it, chances are, you won’t make many sales. So, which marketing tasks might you want to consider outsourcing? Here are a few to mull over!

 

  • SEO –  you’re going to need to focus on SEO, or “search engine optimisation”, to get your pages ranking highly in search engine results. This can boost traffic to your site and convert more sales. An agency like Rsmconnect.com will be able to assist you with this.

 

 

  • Market research – market research is essentially any research into consumers and their behaviour. It can include conducting surveys, getting people to complete questionnaires, holding focus groups and seminars and a number of other tasks. The majority of companies outsource this process to agencies who already have participants ready and available.

 

 

These are just a few of the basics when it comes to outsourcing marketing tasks. Hopefully, some of the information will prove useful to you!

 

8 Tips For Recovering And Staying Calm After An Accident

No one wants to have an accident, especially those with mental health struggles or a chronic illness. For the healthiest person, a fall, car accident, or any other injury-inducing moment would cause stress, but for those undergoing existing mental health or chronic illness struggles, it can be debilitating. So, first thing’s first, it’s crucial to take all the necessary steps to look after yourself as carefully as you can. After all, you’re always stronger than you think you are. So, for tips and tricks on recovery and staying calm in the aftermath of an accident, read on! 

  1. Rest 

This sounds simple – especially for those who have chronic illnesses, you may be used to hearing this – but it can be difficult to do once you’ve had an injury. Whether you’re rushed off your feet trying to organize repairs to a car, dealing with insurers, negotiating with companies, or discussing compensation, there can be a lot to do after an accident. But the most important part of your recovery is rest. Taking your foot off the peddle is key, 

  1. Ask for help 

You may be tempted to think you can do it all on your own – but you don’t have to! Asking for help from friends, family, loved ones or carers can make all the difference. Even if you’re not organizing things, reaching out to someone to talk to and share your worries with can make all the difference. The old saying a problem shared is a problem halved does indeed ring true a lot of the time. 

  1. Meditate 

Introducing mindfulness and meditation can be helpful for your recovery. While your body may be injured, it’s crucial to take careful care of your mind. Meditation and mindfulness help put things into perspective and raise your ability to manage stressful situations with a sense of calm. You may already be an old hand at meditation (congratulations!) but if not, you can get started by trying an app such as Calm or Headspace – they’re simple entries into the practice and can be done from the comfort of your home, or even bed. 

  1. Call in the professionals 

This may not be your first thought, but if the accident you were involved with was the fault of someone else, it may be worth your while to consult a personal injury law firm. Reputable law firms will do what they can to get you back on your feet and work to ensure you receive what you deserve. After all, recovery can be a long and expensive road, so take the help where you can get it. 

  1. Keep your mind active 

As you recover, you may find yourself less active than usual, or just in need of more time at home. In which case, it’s so important to listen to the doctor’s orders – and your body – and do just that. That can, however, have a negative impact on your mind. To keep your mind active and your spirits up, consider picking up some hobbies to keep your mind active. That could be reading, learning to knit, or even picking up a new language. There’s nothing like the mental lift that you can get from learning something new and practical, and all of these can be done from home thanks to apps and the internet. 

  1. Self-care 

When you’ve been in the wars, giving yourself some love and kindness can make such a difference. The best thing about self-care is that it means different things to different people. For some, it’s a bubble bath and a good book, for others it’s a gentle walk in the park or journaling. If you don’t know what makes you feel happy and calm, take the time to write a list of things that make you feel good, Once you have this list, you can do small acts of self-care daily, which will help you feel more like yourself. 

  1. Maintain movement 

If it’s possible – and is agreed by your doctor – try to incorporate daily movement into your recovery. While it’s crucial to rest and listen to your body, if you can – and if your injury allows it – try to incorporate some kind of daily movement. That could be some gentle exercises from bed, or yoga, or even a walk around the park with a friend. Never underestimate the power of physical movement for helping the mind, body, and soul. 

 

Hopefully, this list has given you some inspiration as to how you or someone you know can recover from an accident. Good luck!

 

 

8 Things That Can Drastically Slow Your Healthcare Business Growth

8 Things That Can Drastically Slow Your Healthcare Business Growth

When running a healthcare business, you have to ensure you’re offering quality services because slight mistakes can be costly not just to the establishment but to patients. You also need to make sure you’re up to date with the changes in the industry to stay competitive. If you’ve recently experienced slowed business or a reduction in revenue, here are eight things that might be the cause

Poor Customer Service

Half the battle in running a successful business is making sure customers are happy. This means listening to what they want, being available when they need you, and handling complaints appropriately. Remember, customers always come first. As a healthcare provider, your number one goal should be to keep people healthy and out of hospitals as much as possible. Every client you have is a potential repeat client; therefore, focus on keeping them happy. Healthcare companies that practice good customer service often report having more returning customers.

Lack of a Digital Infrastructure

Healthcare businesses that aren’t using the right tools to reach potential clients, especially online, risk falling behind. Healthcare facilities should have a solid digital presence because most patients research and get most of the information they need online. On the other hand, digitizing operations improves efficiency, speed, and customer satisfaction. Use appropriate apps, software, and management tools such as revenue cycle management software for contract governance

Lack Of Focus On The Needs Of Your Customers

You know that your customers want to get appointments quickly but seem to keep forgetting this all the time. Healthcare businesses should always make sure they’re offering value for money so that clients are happy to spend their money on their services.Clients are also looking for convenience, so make sure you offer healthcare appointment scheduling through mobile devices. Having an online booking platform, virtual consultations, and appointments makes your services more convenient and accessible to everyone, no matter their location.

Lack of a Healthcare Marketing Strategy

If you want to stay competitive, you’ll need to reach out and advertise your services correctly. Healthcare marketing can quickly get pricey if you’re not using proper marketing techniques. Healthcare businesses that invest in print ads, email campaigns, social media efforts, and traditional advertising such as television and radio commercials will have more success than those that only rely on word of mouth.You should also start investing in healthcare reputation management services to control what other people say about you. Healthcare reviews sites can heavily impact your industry image and even drive business away.

Healthcare businesses that keep their reputation in good standing are more likely to grow faster than those that don’t manage their online presence.

Lack of Healthcare Website Development

Make sure your healthcare website is appropriately designed, is easy to navigate, and has an in-depth blog with relevant topics. If your web designer isn’t already using an analytics tool to check which items on your website are more or less popular, make sure you ask them to add the functionality. 

Lack of Patient Education Services

Everyone wants to get the best healthcare services. Make sure you’re providing healthcare education with each service. Healthcare facilities that invest in healthcare educational brochures, pamphlets, emails, and videos will have a competitive edge over those that don’t. Additionally, make sure your staff are well-versed in healthcare products and services and strive to maintain proper certifications. Healthcare businesses with specialists as staff members are more likely to grow faster than those who don’t.

Lack of a Healthcare Appointment Scheduling System

Want more Healthcare business? Make sure you have a healthcare appointment scheduler integrated into the website so that clients can conveniently schedule appointments throughout the day. Healthcare businesses that integrate appointment scheduling functionality with their website are more likely to grow faster than those that don’t provide such a convenience.

Lack of Healthcare Referral Services

Many healthcare business owners like to think they have the best services and products, but there’s only one way to find out for sure –referrals from current patients. Clients are more likely to trust and return to facilities they initially found through a referral program. When owners start offering patients incentives to refer their friends and family (such as reward points or gift cards), referrals are likely to increase. Unpreparedness or inability to handle emergencies is a common problem in the healthcare sector that can affect your business in the long term. Hospitals and other healthcare organizations should know how to respond to a wide range of potential emergencies, including natural disasters, fire safety complaints, and accidents. Preparedness in such situations can save you money and retain a good reputation. Clients will also trust your abilities more.