Why You Make Be Thinking About Advertising All Wrong

When you’re operating as a small business, it’s not hard to take small things for granted. It can be that you begin to rely on the morale of your team as a given, for instance, instead of cultivating it. Little things like this can take you unaware if you’re unable to focus on them, and it’s not always clear that you can focus on them with all of your awareness and zero mistakes made.

After all, running a business, particularly a new one, is pretty tough. It can take everything to keep up with your tasks of the day, let alone cultivating the optimal route forward. That being said, it’s better to prevent a mistake than have to correct one. This means taking the time to organize and educate yourself can help you avoid making problems that will follow you from then on. 

This is important when thinking about advertising, because this discipline shifts in utility almost every five years. The campaigns you would run in the last decade will not work today. How can you keep your approach fresh? You may be thinking about it all wrong – and here’s why:


Ad Optimization

Ad optimization is a good place to start. We must not only market, but understand the effects of our marketing, where they should be placed, and how to use metrics to make better decisions. You don’t have to do this alone. A paid ads (PPC) agency will provide you all the metadata and techniques you need to make better decisions and to get more value out of your advertising buck. This can help you avoid making mistakes or coming to false conclusions about your campaign, which can prevent issues from compounding into the future.


Consider Your Venue

What platform, venue or format are you marketing within? Are you hoping to advertise on YouTube? You have no doubt seen long advertisements that last up to twenty minutes autoplay before a YouTube video. You see the length of the advertisements, and you automatically switch to the ‘skip ad’ button five seconds after it starts. If it were twenty to thirty seconds long, and the intro grabbed you, you may even watch the whole thing. It’s important for businesses to consider their venue, and the example we have just used shows a distinct lack of doing that research, or how people engage with the platform.



Interactivity is important. It makes a difference. In the modern world, it also has a place. For instance, does your social media advertising link to your website. Do you offer format-based discounts for people seeing the ad at this particular time? In some cases, mobile game developers are offering a quick free sample of the game to play without having to install it, and that serves as the advertisement. You can be sure that audience engagement and interactivity will play a huge role in advertising might as technology develops, and setting yourself up to achieve that can be a great place to begin.

With this advice, we hope you can become even more proficient in your marketing plans.


How To Keep Your Family Busy During Lockdown



The recent coronavirus health crisis has sent shockwaves around the world. It has disrupted the lives of nearly every person on the planet. One of the ways that it has affected people has been through a lockdown and the closure of schools. If you are a parent of a child who now has to stay at home, you’ll appreciate what a challenge it is to keep your kids busy during this uncomfortable time. Here’s how you can keep your family busy during the lockdown.


Focus On Home Schooling Your Children

Check with your child’s school to make sure that you have all of the resources needed to home school them. If you are looking for more, there are plenty of online resources. For instance, here are third grade writing lesson plans.


Have Your Children Write To Their Friends

Letter writing is something of a dying art, however, having a pen pal is coming back into fashion this year. Your kids will love writing to their friends and getting letters back in return. It’s much more rewarding than chatting online.


Plant Vegetables In The Garden 

Why not plant some seeds and watch them grow? Then, your children can enjoy watering them every day and eventually get to eat the vegetables and fruit that they produce.


Start a Family Book Club 

If you want your children to read more during the lockdown, you could all read the same book together. Form a book club, and encourage your children to voice their opinion of the story afterward.

Create Board Games Together 

Are you bored of the same old board games? Do your kids like to cheat and make up their own rules anyway? Why not make your own board games and invent the rulebook?


Camp Out In The Garden 

If lockdown restrictions mean that you can’t go away this summer, why not bring the holiday to your garden and camp outside?


Visit The Louvre – Online!

Educate your children on art by taking them around one of the most famous galleries in the world. The Louvre in Paris has online tours, why not join one?


Have A Picnic In The House

So days out are off the cards for the time being, why not have a day out at home? You can have a sofa picnic. The best thing about a sofa picnic is that the ants won’t eat your sandwiches.


Have A Treasure Hunt 

Keep your children entertained by laying down lots of fun and complex clues to keep them busy.


Spring Clean The House 

Why not make use of the extra hands and get some spring cleaning done around the home. Having so much time at home means that you’ll be able to get all of those jobs that you’ve been putting off doing.


Build a Fort 

Save up lots of cardboard, or get creative with anything else that you can find around the home. A day off could mean a blanket fort, but why not create something a bit more elaborate? You’ve got time.


Common Technology Mistakes Small Businesses Make

Running a small business can be tough. You have to watch out for your competition and stay relevant in today’s ever-changing economy. Technology is increasingly becoming more and more a part of business operations. You may have to swiftly incorporate new technologies. You are inundated with the task of running your small business, eliminating any extra time it may take researching these new technologies and how to properly implement them. Because of this, your small business is prone to making some technological errors. Here are some common mistakes that your small business can avoid.

Insufficient Digital Security

This is a major mistake that can cost you a lot in the long term. Not having sufficient digital security puts your small business at risk for hackers and cybercriminals that can steal sensitive information and potentially hold it for ransom. Not only can this cost you money, but it can also cost your business its reputation among customers, clients and company partners. Luckily there is a way to remedy this. By using IT consulting for small businesses, you can better protect your company and its sensitive information.

Using Technology That Is Outdated

Using outdated technology is a surefire way to reduce productivity and welcome costly IT issues. It is important for your small business to stay up to date on the latest hardware technology as it will help reduce costs in the long run. Keeping a PC longer than its normal lifecycle of three to four years could result in you spending more on repairs and IT support than on a new system.

Not Backing Up Data

Backing up data is a major key. Many companies store their data electronically, which is fine, but what happens when that also becomes compromised and lost? This is why having a physical hard drive or cloud-based back up of files is so important. You can do it manually or you can implement a backup program that backs up your files automatically.

Not Utilizing Social Media

Social media has become an integral part of a lot of people’s lives, including those of your customers, clients and company partners. Stop avoiding it. Use social media. It is the best place for marketing strategies and brand exposure. It is also an excellent place to connect with your customers and clients on a personal level. They see your company as less as a brick-and-mortar place and more as a company run by people.

Inadequate Basic Technology Training

It’s estimated that office staff understands less than 20 percent of the available features in the software application they use, according to Tech Republic. Your employees do not have to be tech whizzes, but having sufficient technology training can prevent your small business from falling prey to cyber-attacks. It could also be very costly to constantly call on your IT support for simple technology problems. Your employees knowing more about the things their software can do can improve productivity and is more cost-effective in the long-run.