Employee Behaviors That Could Be Bad For Your Business

In theory, your employees should be good for your business.

Providing you have taken care during the hiring process, the people you employ should help you achieve your various business goals.

However…

If your employees are guilty of any of the following, your business might not prosper at all. Take a look, and then follow our suggestions to protect your business from harm.
#1: Bad mouthing you to others

Your employees should be your greatest ambassadors, using word-of-mouth to promote your business. However, if you have done anything to upset your employees, then the words coming out of their mouths might be less than pleasant when they are talking about you to others. By this, we are also referring to the comments they might post on social media and business review sites. Your reputation will take a nose-dive, and consequently, so will that of your business.

Tip: Allow for employee feedback so they will be more inclined to speak to you about any grievances they might have with you. You can do this by operating an open-door policy and providing feedback forms on a regular basis. You should also find ways to show your employees that you care for them, as this way, the only words they will be using about you should be positive rather than negative.

 

#2: Leaking sensitive information

For starters, your gossiping employees might give away sensitive information when talking about your business to others. They might vent their frustrations about one of your customers, for example, or they might leak information that should only be kept in-house. Secondly, your employees might leak information through a data breach. If they regularly use work devices containing customer and company data outside of the workplace, disaster might strike should they fall prey to a hacking attempt, or should they accidentally lose their devices on their daily commute.

Tip: Policies need to be put in place that forbid your employees talking about sensitive areas of your business to others. You might consider training your employees on this matter too, with reminders on why their loose tongues might be bad for your business. When it comes to the information stored on your employees’ devices, you might want to give them cybersecurity training to encourage safe and responsible behavior. You should also assess the devices they use, and increase their security capabilities with firewalls, antivirus software, and encryption tools along the lines of these FirstNet VPN solutions.

 

#3: Showing poor productivity

You’re wasting money on employees who underperform on a regular basis, and you won’t meet your important deadlines either. As an employer, you need to get to the bottom of why productivity levels are low, as while it could be because you have lazy employees to contend with, there might also be specific reasons that pertain to your business.

Tip: There are all kinds of reasons for poor productivity, and you can read about some of them in the linked article. Consider which, if any, are relevant to your business, and then take the necessary steps to boost the performance of your employees. And as we have already suggested, you should allow for employee feedback. If there are any pressing issues that are affecting their performance at work, they will have the opportunity to tell you about them at an early stage. You can then take the necessary next steps to support them at work.

 

Finally

Your employees should be your greatest asset, but they might also be the people who bring down your business if the listed behaviors are true of them. Follow our suggestions then, and take the necessary steps to protect your business from the risk of harm.

 

How Can The Use Of PPC Benefit Your Growing Home Business?

Pay-per-click (PPC) is an advertising model that sees the platforms which host adverts on behalf of businesses, receive a payment every time the company’s advert is clicked. The purpose of running a targeted PPC campaign, is to bring traffic directly to your website, and to see your business rise up the search engines like Google. PPC has the power to turbo boost your marketing efforts, and produce real, tangible Returns on Investment (ROI).

Sometimes referred to as ‘paid search advertising’, PPC marketing is a form of online advertising where sponsored links are placed on search engine results pages (SERP), websites and blogs. If you run a home business, PPC presents a great opportunity to have your website featured on SERPs any time that a potential customer types in a keyword or phrase relating to your line of business, or sector.

PPC can help you achieve many of your business and marketing aims including brand exposure, an increase in traffic coming through to your site, and, ultimately, an increase in sales.

The following are just a few ways you could use the PPC model to grow your business;

A Cost Effective Form of Advertising

PPC campaigns, when they are well-designed and well-run, are a very cost effective form of advertising when compared to more traditional forms. PPC is designed to match adverts with potential customers who have already shown an interest in the type of product or service you offer. You are therefore more likely to convert leads into sales with this kind of targeted advertising.

PPC Offers Quick Results

Organic search traffic methods of promoting a business can take a very long time to yield results. When you use a reputable firm to design your PPC campaign, for example, Richmond PPC, you can run a targeted advertising campaign that will deliver you conversions within a few minutes. Now that’s a result.

PPC Complements Your Other Marketing Strategies

When you use a tool such as Google AdWords to design your PPC campaign, you can bring visitors to the content you have produced as part of your overall marketing campaign and so the two elements work very well together.  This can, therefore, see you gain a greater ROI on your content marketing.

PPC Checks For The Best Keyword for Enhanced Performance

With PPC, you can test different high-ranking keywords to see which are the most successful for your business. Google AdWords provides precise and accurate data on the performance of each ad and keyword. With Google AdWords’ ranking of keywords and phrases, you will gain valuable insights into the effectiveness of each high-ranking keyword and you can use that information to the advantage of your business.

Designed for Targeted, Local Business Searches

One of the most attractive benefits of PPC is that it is designed to be targeted. It is, therefore, highly effective at matching those searching for a local business, with local businesses. Individuals searching for products and services in your area will be shown your ads above others. Statistics on PPC campaigns show that more than 75% of local people will likely visit stores they find in search results. If people don’t see your ads, they will probably click on your competitor’s ads and that means you will lose potential customers. PPC is the most efficient, targeted marketing tool for any local business to boost sales within the shortest period of time.

PPC is Budget-Friendly

PPC is budget-friendly, making it one of the main reasons small and medium sized businesses can benefit from its implementation. With PPC, there are no budget-restrictions; you have the power to choose how much you want to pay per click and how much you want to spend on your ad campaign in total. Everything in the PPC campaign is measurable. Therefore, you can decide whether to scale up or reign in your ad campaign, based on the results you are getting.

Conclusion

PPC is an excellent method for boosting your marketing strategies, especially when compared to more traditional methods. You can run a campaign for a couple of weeks and measure the results before committing any more of your budget to it, and compare it with other campaigns you are running. The ad campaign with the highest click-through rate (CTC) has likely attracted the most potential customers, and you can make marketing and budgetary decisions based on your metrics. PPC also comes with indispensable tools that will help you test and run your ad campaigns efficiently. With its reporting system, PPC helps you create a marketing strategy that will yield positive results based on the analysis you can conduct on the effectiveness of your ad campaigns. Which makes it an unbeatable marketing tool for anyone running a home or small business with limited budgets and a need to find quick and easy ways to bring traffic into your site.

3 Ways to Save More Time When Working from Home

For people who haven’t yet worked from home but are dreaming of it, the idea of working from home often comes with plenty of connotations of having tons of freedom, and plenty of free time to go along with that.

All too often, however, when those same people actually do make the transition from a conventional day job to a home-based job, they discover that it’s actually shockingly easy to lose track of time, and to more or less inexplicably become “busier” than ever before.

This happens for various reasons, ranging from more time spent lost in procrastination, to more time spent micromanaging elements of your business that you likely weren’t responsible for when working for a company.

If you find yourself in this situation, and wish you could regain some of your precious time, here are a few ways to save more time when working from home.

 

 

  • Pay other people to manage aspects of your business that fall outside of your own core areas of expertise

A good Managed Services provider can handle essentially all of your businesses “online” dimensions in a professional and reliable way, while leaving you free to “reinvest” the time and energy that would otherwise have been spent on things like server and website management.

Everyone has their own core area, or areas, of expertise in a professional context. Some of us are very well-rounded in general, and are quite comfortable operating in a number of different capacities – but it’s unlikely that many people are really capable of “doing it all” – at least, not well.

By simply paying people to manage some of the areas of your business that you’re not extremely proficient in, you may increase the quality of your business as a whole, while simultaneously freeing up a lot of time and energy.

 

 

  • Use the Pomodoro Technique, and put barriers in the way of your most common distractions

Procrastination is inevitably going to be a worse problem when you’re working from home than when you’re working in a more conventional setting, because, among other things, you just don’t have the same level of supervision, and you’re surrounded by your own everyday comforts and gadgets.

It’s important to use tricks to help you to overcome your most common distractions – such as by putting barriers in the way using things like web blockers.

It can also be very useful to use productivity-boosting and time-management techniques such as the Pomodoro Technique, which involves working for “sprints” of 25 minutes at a time, followed by five-minute breaks.

Among other things, the Pomodoro Technique helps to chunk down otherwise daunting blocks of work, while also keeping a sense of urgency present.

 

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  • Include “willpower-strengthening” exercises in your daily routine

Research on willpower seems to show that it behaves something like a muscle. That is, you can “strengthen” your willpower through regular training, and you can also “exhaust” it by overloading yourself.

Kelly McGonigal’s book, “The Willpower Instinct,” argues in favour of performing daily “willpower-strengthening” exercises to help you stay resilient, and stay disciplined and focused in the pursuit of your goals.

One of the exercises that is apparently very effective here is daily mindfulness meditation. But, anything else that might put your willpower to the test – such as starting off each shower cold – might well help, too.