How To Respond To Negative Online Reviews

There is something of a crisis of confidence happening in the world of online reviews recently. While research has shown that online reviews are vital to the success of many businesses, there has also been a lot of controversy surrounding fake reviews. 

If you run a business, either online or physically, you should be actively seeking positive reviews on sites like Google, Trip Advisor, and Facebook. But what happens when you get a negative review? How should you react and more importantly, how should you not react? 
Read on for some tips on dealing with the situation. 

Consider the merits of the complaint

Before you do anything else, ask yourself if the bad review is justified. Building your company’s social proof is very important for your online presence. Try and look at it objectively rather than with hurt feelings. Depending on what conclusion you come to, there are different ways to deal with a negative review. 

Don’t overreact

Even if the review is less than pleasant, don’t react with a deluge of abuse of your own. It looks wildly unprofessional. You might be spurred on by those posts you see online which show business owners winning a verbal joust with reviewers, but unless you have an Oscar Wilde style wit, don’t get involved. 

Always acknowledge a negative review

It’s good practice to acknowledge all reviews, whether they are good or bad. If you do receive a negative review, say that you are sorry they had a bad experience, that it isn’t indicative of your usual standards, and ask them to contact you directly to help resolve the situation. 

Own up to mistakes

If the negative review is factually correct, then don’t be tempted to lie your way out of it. Simply state any extenuating circumstances and offer to put the situation right. 

Tackle inaccurate reviews with facts

Occasionally, someone will get things wrong. Sometimes this is accidental and sometimes it is malicious. If you know the information on the review is not correct, be sure to mention the actual facts in your response. Again, keep it professional while still defending yourself. If you believe that the review is false or perhaps a competitor, then you should report it to the relevant review platform to have it removed. 

Don’t get into an argument

The internet is filled with arguments, don’t add to it by being confrontational. 

Try and take the complaint off-platform

While it’s always good to respond to people on the review platforms, you don’t want to be conducting all of your communications on there. Instead, offer the reviewer a way to get in touch with you to discuss the matter. Give them a phone number or email address. 

Final thoughts 

All companies get a bad review from time to time. In fact, if every single one of your reviews is flawless, people will probably assume that they are fake. It’s how you deal with them that is the important thing. If the reviews are pointing to an issue within your business then this is something that needs to be addressed as soon as possible. 
When faced with a negative review, respond quickly, professionally, apologize if necessary and take it off-platform if your can. 

3 Essential Office Maintenance Tips

The office is a business’s physical representation. It can be the first and last impression that potential customers have of your company. However, if you maintain an unkempt office, it sends visitors that your business doesn’t care about quality or professionalism. In this blog post, we will give three essential tips for maintaining a clean office environment so that you can improve the first impression of your employees and clients!

1 Adhere to Cleaning Schedules

It is vital to establish cleaning schedules so that you can ensure a clean office. Maintaining this schedule will help reduce the time spent on cleaning, and it makes sure the office looks professional at all times! Whether your company has one person or ten people; everyone should be involved with maintaining their work area and other shared areas of the building. By assigning roles and responsibilities for each employee, there will no longer be any questions about who is responsible for what tasks. Employees feel more engaged in an organization where they are given ownership over certain aspects of the business!


2 Implement Continuous Maintenance on Equipment

It is imperative to take care of the equipment and electronics that your business uses every day. Think about how long a computer or phone lasts when it isn’t cared for properly! By taking proper precautions, you can ensure that all office equipment functions at its optimal capabilities, which will help reduce repair costs down the road. For example, air conditioning repair is necessary in some instances, but are occasionally preventable with good upkeep on common issues such as replacing filters, cleaning vents/louvers, and keeping cords free from tangles or other obstructions. These steps may not seem like a big deal, but they really do make an impact on the overall health of your office space, so don’t neglect them!


3 Regularly Renovate Small Areas

Minor renovations are a great way to spruce up your office space without having to break the bank. By focusing on only one or two areas at once, you can avoid overwhelming yourself and causing more damage than good! In addition, this method will help prevent significant disruptions in workflow while giving employees new furniture that they enjoy sitting at all day long! Whether rearranging chairs around a conference table or replacing old carpet with new tiles, small changes add instant appeal to any room. In addition, they can keep employees more focused on their work because they are in a comfortable, clean and organized environment!


In conclusion, maintaining a clean and organized office is one of the best ways to make sure that your business looks professional at all times. It doesn’t matter if you own an extensive organization or have only a few employees; everyone should be involved in maintaining their work area and other shared areas of the building! By assigning roles and responsibilities for each employee, there will no longer be any questions about who is responsible for what tasks. In addition, employees feel more engaged when they are given ownership over certain aspects of the business, which leads to higher productivity levels!


Marketing Tasks to Consider Outsourcing

Running a small business? Chances are, you’re going to need help in a number of areas at some point or another. This is where outsourcing can come into play. Of course, there are countless areas that you could outsource, so, for the moment, let’s focus on marketing!

What Is Outsourcing?

If you’ve been in business for a while, chances are, you are familiar with the process of outsourcing. Outsourcing is a commonly employed business practice that companies in all fields, industries and areas of specialism use. Put simply, when you outsource, you will distribute certain elements of your work (such as tasks and projects) to an independent third party. This third party will usually be either a self-employed individual or an agency who can source the help of self-employed individuals on your behalf.


The Benefits of Outsourcing

So, why might you engage with this practice? Well, the truth is that outsourcing comes hand in hand with a number of significant benefits for your and your business. When you engage with outsourcing, you will find a significant weight and workload lifted from your own shoulders. If you’re running a startup, you may find that you do not have the funds to bring in employed staff on permanent contracts, but don’t have the skillset or capacity to undertake certain tasks yourself. When you outsource, you get the help you need without having to commit to long term contracts. The individuals you use will be highly experienced in the work you require of them, without needing any training. They also won’t need management. in the field that you are assigning to without any need for preliminary or additional training. On top of this, they will have their own tools, equipment and software to complete the task, meaning that you won’t have to invest in these areas either.


Marketing Tasks to Outsource

Marketing is essential for any business. You could have the best service or product in the world, but if people don’t know it exists, aren’t shown its benefits and aren’t encouraged to buy it, chances are, you won’t make many sales. So, which marketing tasks might you want to consider outsourcing? Here are a few to mull over!


  • SEO –  you’re going to need to focus on SEO, or “search engine optimisation”, to get your pages ranking highly in search engine results. This can boost traffic to your site and convert more sales. An agency like will be able to assist you with this.



  • Market research – market research is essentially any research into consumers and their behaviour. It can include conducting surveys, getting people to complete questionnaires, holding focus groups and seminars and a number of other tasks. The majority of companies outsource this process to agencies who already have participants ready and available.



These are just a few of the basics when it comes to outsourcing marketing tasks. Hopefully, some of the information will prove useful to you!